Chapter 11 Oral Presentation There are videos embedded in the PowerPoint slides that are available on the Instructor’s Resource CD (ISBN 9781133188551).

Oral Presentation Planning Presentations Organizing Presentations Planning Team and Online Presentations Using Visuals Delivering Presentations

The Purpose of a Presentation To Report Updating the audience on a project or event To Explain Detailing how to carry out a process or procedure To Persuade Convincing the audience to purchase something or to accept an idea To Motivate Inspiring the audience to take some action

Presenting to an International Audience Use simple, clear language. Use a slow pace of delivery. Watch acronyms, euphemisms, humor, and gestures. Check jargon with host ahead of time. Enlist someone to help translate. Gauge the audience’s response throughout. Include several forms of visuals.

Informal and Formal Delivery Methods Impromptu Extemporaneous Scripted Memorized Informal Formal

Defining Presentation Delivery Styles Impromptu Informal with little or no preparation. The presentation has no visuals and the style is conversational and unrehearsed. Extemporaneous Informal unrehearsed but has enhanced conversation style. The presentation is organized, fluid and delivered from an outline or visuals. Scripted and Memorized The presenter reads directly from notes as business leaders do at news conferences.

Organizing the Presentation The Opening The Body The Ending

Topic: Encouraging employees to use the company fitness center Creative Openings Do you agree with Mark Twain: “I’m pushing 60; that’s enough exercise for me”? Quotation How much do you think the average employee exercises each week? Question How much weight would you lose if you did an additional 30 minutes of aerobic activity every day? Situation Here’s why I believe in exercise: three years ago, I lost 55 pounds. Story Sitting for six or more hours a day increases your chance of death within 15 years by 40%. Startling Fact (Show a video of the new fitness center.) Visual

What is the Purpose of a Presentation Opening? To preview the presentation To introduce the topic To identify the purpose

The Body: Organizational Plans for Presentations Criteria Direct Sequence Indirect Sequence Chronology Cause/Effect/ Solution Order of Importance Elimination of Alternatives

Finish on a strong, upbeat note: The Ending Finish on a strong, upbeat note: Summarize main points Add a personal appeal Make recommendations Discuss next steps

Team Presentations Achieve coherence by making your team presentation look as though it were prepared and given by a single person Rehearse the presentation as it will be given Determine how you will answer questions, where you will stand or sit, and so on

Online Presentations Consider shorter presentations because people may lose attention more quickly Keep the audience engaged Practice with the technology Plan a backup system

Present Your Main Point Clearly Example Encouraging employees to use the company fitness center See slides

Why You Should Join Marcus Peter’s Employee Fitness Center Title Slide Marcus Peter, Ltd. Why You Should Join Marcus Peter’s Employee Fitness Center

Main Point Slide “The fitness center is so convenient that I worked out 5 days a week and lost 15 pounds in 4 weeks!” - Brian, Accounting Employees who use the fitness center lost, on average, 6 pounds within their first month.

Agenda: Employee Fitness Center AgendaSlide Agenda: Employee Fitness Center High-End Options: Equipment and Classes Big Payoff: Membership Fees and Rewards Convenient Schedule: Logistics and Details

Make Your Slides Easy to Follow Consider including a slide tracker. Another example Example

High-End Equipment at the Fitness Center Flexible Options Big Payoff Convenient Schedule

Reasonable Membership Fees Flexible Options Big Payoff Convenient Schedule

Convenient Hours Flexible Options Big Payoff Convenient Schedule

Replace Text with Graphics Avoid too much bulleted text on slides Convert text into graphics Avoid irrelevant photos and goofy clip art Convert tables into charts

Using Video Use video to engage the audience, illustrate a point, and make an emotional appeal Integrate videos into the presentation Practice using the video in your presentation room

Purpose of Creating and Using Handouts To provide permanent record of your presentation To supplement your presentation To provide space for note taking

Practicing the Presentation Use appropriate language, voice qualities, gestures, and posture Speak in a conversational tone—but enhanced and slightly slower Use appropriate gestures in a way that feels natural

Delivering the Presentation Dress appropriately in comfortable business attire Maintain eye contact Remain calm and take time to regroup if you lose your place

Overcoming Speech Anxiety Over-prepare Use positive imagery Recognize that you have something important to say Relax your body and breathe deeply

Former Apple CEO Steve Jobs How did Steve Jobs use the extemporaneous delivery style to promote Apple products in this video? What is effective about his style? Use any Steve Jobs video to demonstrate his unique style.

TED Talks What delivery techniques are demonstrated in this video? What, if any, advice would you offer to improve this presentation? Choose any of the videos on www.ted.com. You may choose Salman Khan, who is discussed in Chapter 11, or another dynamic presenter.

Oprah Winfrey’s Speech at Memorial Service for Rosa Parks What delivery techniques does Oprah use in her scripted speech? Which do you find most effective? http://www.youtube.com/watch?v=MS3DhzzTN-o