Export competence – Hungarian Food dr. Viktor Losó 01. 30. 2018. Budapest

Why Hungary

Food sectors Source: ÉFOSZ

Quality based on Food law Hungary EU member Hungary ha a stronger Food law in EU GMO free country

Food industry Food sector investment Source: ÉFOSZ

Food industry Food sector export activity increasing Source: KSH

Food export activity Agricultural products export volume in 2000 the value 756 million EURO. In 2015 exceed the 3,5 milliard EURO Majority of Hungarian processed food products is export to EU-27 countries, it takes 77%. Processed food industry 11% of other industry

Frozen vegetables Source: FruitWeb

Frozen vegetables Source: Profel

One success Company story

MIRELITE MIRSA Co., Ltd.

MIRELITE MIRSA Co., Ltd. - History 1981 Company Foundation 1990 Transformation into Company Limited by Shares 1992 Schöller Ownership 2001 Nestlé Property 2003 Hungarian Proprietorship 2004 Purchasing Domoszló Factory 2006 Purchasing Miskolc Factory 2010 Acquiring „MIRELITE” brand name 2012 Meat Factory Inauguration 2013 Strategic Partnership Agreement with The Hungarian Government 2016 Purchasing Cegléd Factory

MIRELITE MIRSA Co., Ltd. - Factories Miskolc 1981 Albertirsa 2004 Domoszló 2006 Miskolc 2016 Cegléd Domoszló Albertirsa Cegléd

MIRELITE MIRSA Co., Ltd. – Safety and Quality HACCP System: since 1993 „A” (High) Level BRC Certificate: since 2003

MIRELITE MIRSA Co., Ltd. - Successes 1993 „Heart Friendly Product” qualification for 3 products 1998 „Excellent Hungarian Food” Trademark for 8 articles 2000 „Excellent Hungarian Food” Trademark for 2 items 2007 PLMA (Private Label Manufacturers’ Association): Novelty Awards for 6 products 2008 SIAL Novelty Prize: „Nyírség” Soup Dumplings 2009 Award of the Profession: The Hungarian Supplier of the Year 2010 Gourmet Award of SIAL d’Or: Bear’s Garlic 2011 Golden Thaler Reward: „For the Outstanding Performance of the Industry” 2011 Hungarian Brands Award for „MIRELITE” brand 2012 Foodapest Category Winner 2012 Hungarian Agroindustrial Quality Prize 2012 Hungarian Product Grand Prix: „Wild sauce” 2012 „Ambassador of the Hungarian Food Industry” 2013 Gulfood Highly Commended New Product 2013 Hungarian Product Grand Prix „Fruit filled Dumplings” 2014 MIRELITE MIRSA became the small and medium-sized enterprise of the April month in Hungary 2014 Hungarian Product Grand Prix: „8 vegetable mixes” 2015 OMÉK Award: Apple croquet 2016 „FAIR PARTNER” award

MIRELITE MIRSA Co., Ltd. – Brand History Renascence of „MIRELITE” brand Refrigerating Industry National Company Creation of „MIRELITE” brand 1945 1963 2012

MIRELITE MIRSA Co., Ltd. – Meaning of „MIRELITE” Mezőgazdasági (Agro) Ipari (Industrial) Részvénytársaság (Company Limited by Shares) ELITE product since 1945

MIRELITE MIRSA Co., Ltd. HUNGARIAN Brand HUNGARIAN Raw Material HUNGARIAN Workforce HUNGARIAN Ownership M D A

MIRELITE MIRSA Co., Ltd. – Presence in the World

MIRELITE MIRSA Co., Ltd. Taiwan

MIRELITE MIRSA Co., Ltd. - Products 40 different vegetables 16 types of fruits 18 pastries 3 herbs Several other vegetable mixes and ready-to-serve dishes

MIRELITE MIRSA Co., Ltd. - Product Groups Meat Products Semi-Finished Goods Pastries Fruit Articles Vegetables

Marketing

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