Creative Video Agency for Recruitment

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Presentation transcript:

Creative Video Agency for Recruitment IDEAS STRATEGY PRODUCTION MARKETING www.jobviddy.com

Let’s get Interactive 01 02 03 04 05 06 www.jobviddy.com

3 reasons why it’s great to work at your school 3 3 reasons why you love working as a teacher 3 www.jobviddy.com

WHY VIDEO? The Human Part 1 Visual Processing is what our brains were made for 2 Colour captures attention 3 ……so does movement 4 We can understand visual information in an instant 5 We remember visually Source: Canva www.jobviddy.com

EMOTIONAL TRIGGERS IN VIDEO MARKETING 1) 2) 3) Joy Pride Amusement 4) 5) 6) Fear Surprise Affection 7) 8) Uncertainty Trust www.jobviddy.com Source: Moovly

Amusement 1million – 50 million 51 million – 100 million 100 million + 2 51 million – 100 million 3 100 million + www.jobviddy.com

1,000,000,000 www.jobviddy.com

“ people around the world are now watching a billion hours of YouTube’s incredible content every single day! ” Source : YouTube www.jobviddy.com

Engagement 500M people watch Facebook videos every day 1 82% of Twitter users watch video content 2 Including video in an email can increase click-through by 200-300% 3 www.jobviddy.com Source: HighQ

Audience Breakdown - UK September 2017 INSTAGRAM YOUTUBE FACEBOOK Total Unique Visitors www.jobviddy.com

THE BUYER’S JOURNEY 02 01 03 04 PURCHASE DECISION AWARENESS CONSIDERATION 01 www.jobviddy.com

THE RECRUITMENT JOURNEY www.jobviddy.com

THE CANDIDATE JOURNEY 02 01 03 04 HIRED INTERVIEW JOB ADVERTISEMENT JOB APPLICATION 01 www.jobviddy.com

JOB ADVERTISING JOB NEWSPAPER www.jobviddy.com INDUSTRY PUBLICATION WORD OF MOUTH RADIO RECRUITMENT AGENCY www.jobviddy.com

JOB ADVERTISING - TODAY RECRUITMENTAGENCY INDUSTRY PUBLICATION NEWSPAPER RADIO REVIEW SITES JOB WORD OF MOUTH CAREER EVENTS SOCIAL MEDIA JOB BOARD SCHOOLSWEBSITE www.jobviddy.com

Building the Right Strategy 1 What are your recruiting goals Increase Applications Reduce Applications Improve application quality/relevance Build brand awareness 2 Who are your target audience / candidate personas. Where is my target audience, what channels will I use 3 What resources do you have available 4 How / where will I convert people On the website Landing Page Form www.jobviddy.com

Job Advert VIDEOS TO PRODUCE 01 www.jobviddy.com Promotional Video Specific Function Video Day in the Life Staff Interview Pupil Interview School Tour Career Stories www.jobviddy.com

Application Interview Thanks for your Application The Application Review Process 02 Interview How to prepare for the interview The Interview Process Who you will meet How to find us 03 www.jobviddy.com

Hired Added Value 04 www.jobviddy.com Congratulations School Welcome Department Welcome 04 Added Value Birthday Congratulations Anniversary Congratulations Award Congratulations School Achievements School Events www.jobviddy.com

Where to Use Video Website Social Media Video Platforms Landing Pages Newsletters Email Marketing SMS Marketing Email Signatures Business Cards www.jobviddy.com

THINK BIGGER www.jobviddy.com