How can we convince people?

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Presentation transcript:

How can we convince people? Rhetorical Devices How can we convince people?

Outline Aristotle - Three different appeals More Strategies Ethos Pathos Logos More Strategies

Aristotle Rhetoric: Three Different Appeals: The ability to see the available means of persuasion and use them Three Different Appeals: Ethos, Pathos, Logos

Ethos - Character If you do not trust the speaker, you will not listen. Appeal based on the character of the speaker by Establishing credibility Making a connection

Ethos - Strategies Show reputable background of speaker Come across as knowledgeable, well-meaning and kind

Pathos - Emotion If you can FEEL an emotion (empathy, joy, anger, etc.), you can be persuaded. Appeal to the audience’s emotions by Making the audience feel something new/different

Pathos - Strategies Personal anecdotes Stories to inspire a certain emotion or empathy Use of “you” to include the audience Language use: positive vs. negative words

Logos - Logic If the argument does not make sense, you will not agree. Appeal to the audience’s sense of logic by Establishing a logical argument that includes enough proof to be adequately supported

Logos - Strategies Quotations from well-known sources Facts and Statistics Show knowledge of subject and logical basis of argument

More Strategies Personal Pronouns Emotive Language Structural Tools Additional Strategies Sound Devices (alliteration, consonance, etc.) Figurative Language (metaphors, similes, etc.)