Ok…. So… Its time for you to start your

“But I don’t know what to do…” (insert whiny voice here)

So . . . What do you want to do?

Restaurant: Pizza & Italian So what do you want to do? Uh, I like pizza. Its Easy… just write it down. I like pizza. Start big & general. Restaurant: Pizza & Italian

Then add some details… … and plan a big future… And VOILA!

Here are the simple steps…

But really . . …. Get a good business to plan Start writing out your ideas What is the name of the business? What do you do? -> product? Service? WHY? Why do “we” need it? Is IT expensive? Cheap? Popular? Who is your customer? Do they have money? Do you have a partner? Who? Do you have friends that will work for you? Where will your business be located? [Ogden]

And then . . …. 3. Add the details Who Works for you? Job responsibilities ? Are there different departments? What do they do? Accounting, Legal, Promotion, Customer Service Costs, vendors, suppliers Design your logo, delivery truck, sign Design and Layout the store Employee Uniforms? Who is the competition? How are you better than the competition? How are you not as good?

1 Big Big big ideas… What we do Where we are Who is doing it (partners?) Who is the competition

2 Your qualifications Personal experience Strengths & weaknesses Future plans…

3 Where is the business? Geographic segmentation Utah…. Weber county… Ogden… Address… traffic… maps Demographic segmentation Area population? specific populations Ages? Income? gender? Education? Other important measureable things?

Where is the business? 3 Economic data??? Competitive data ? Main competitors Advantages disadvantages

4 Who is your Target market Describe who they are… What they do… act like… buy… like…

5 The building Your address What will it look like Design signage layout Traffic competitors nearby Will you rent or buy or build How much would it cost?

6 How will you operate? Type of ownership? HOW WILL YOUR EMPLOYEES BE? What will you sell = product How will you sell = service HOW WILL YOUR EMPLOYEES BE? SERVICE? UNIFORMS? SHIFTS?

7 How high are your prices? What will you sell???? How much markup? What is normal? Where will you get it? (vendors) Are there brand names?

8 How will you promote? Advertising that you can afford? Probably not tv, Radio, billboard, newspaper, Internet, sponsorships, transit (car) Business Cards Phone Directory Store sign, gorilla?

9 That is really it…. …then we need to figure out how much MONEY you will need

9 See if you can find out how much…. a competitor makes each year How much insurance would be You could get a loan for Partner’s loan Equipment prices Property prices Vehicle prices