Opportunities for cross-border publishing: Eastern & Central Europe

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Presentation transcript:

Opportunities for cross-border publishing: Eastern & Central Europe Andreas Wiele Member of the Board, President Magazines and International Axel Springer AG, Germany

Eastern & Central Europe 18 countries more than 300 million people more than 25 languages Today`s focus on 4 markets: Hungary, Poland, Czech Republic and Russia

Newsstands, newsstands, newsstands: Can you tell them apart?

Total advertising expenditure (in m €) 319% growth in 7 years France 2001: 9 620 Source: FIPP handbook 2002/2003

Magazine adspend 2001 (in m €) But total magazine spendings of all markets combined are only 26% of France alone France: 3 243 (34%) 13%* 15% 23% 13% * Share of magazines Source: FIPP handbook 2002/2003

Top 5 circulation 2002/2003 Women`s and TV-listings magazines are pan-European bestsellers Hungary Poland Czech Republic Russia Story 380 Tele Tydzien 1 429 Vlasta 225 7-Dney 865 Nok Lapja 308 Zycie na goraco 671 Rhythmus Zivota 224 Liza 580 Tvr-Hét 292 Dobre Rady 537 Tydenik Televize 200 Readers Digest 450 Szines RTV 290 Przyjaciolka 527 Kvety 186 Czas dla was 420 Kiskegyed 223 Claudia 510 Chvilka pro tebe 185 Vot Tak 400 8 women`s magazines 6 TV-listings magazines 2 people magazines 2 gossip magazines and 2 general interest magazines Source: publisher`s statement, without supplements

Panelists György Szabo, Chief Executive Officer, Sanoma Budapest Publishing House Ltd., Hungary Zbigniew Napierala, General Director, Edipresse Poland S.A., Poland Tomas Böhm, General Manager, Ringier CR a.s., Czech Republic Victor Shkulev, Chairman of the Board, Hachette Filipacchi Shkulev, Russia