Communications CANDRA V. HEALY | 2018

Consider your audience LISTEN TO YOUR PARISHIONERS ENGAGE THE UNENGAGED BEWARE THE VOCAL MINORITY

Communication goes both ways L I S T E N I N G Communication goes both ways T A L K I N G

Less is more. WHEN CREATING WRITTEN PIECES FOR THE BULLETIN, E-MAILS, FLYERS OR LETTERS, KEEP IT BRIEF.

E-Mail Marketing THE ADVANTAGES OF E-MAIL USING PROPER MARKETING SERVICES

Parish E-Zine WEEKLY EDITIONS SENT TO E-MAIL SPECIAL ARTICLES ON IMPORTANT TOPICS, LECTURES, ADVOCACY EVENTS, PRAYER SERVICES, FILM NIGHTS INTERNALLY IGNITES PARISHIONER INTEREST EXTERNALLY ATTRACTS COMMUNITY PARTNERS BRAND DEVELOPMENT

“ 56% OF MILLENIALS (AGES 18-30) CHECK OUT A PARISH’S WEBSITE BEFORE VISITING THE CHURCH. -The Barna Group “

Up-to-date Internet Content

Up-to-date Online Presence TOOLS SUCH AS #HASHTAGS AND LIVE TWEETING ALLOW PEOPLE TO FOLLOW YOUR PARISH IN REAL TIME AND RELEVANCE

Facebook MOST USEFUL FOR EVENT PROMOTION

Event Promotion CONSISTENT LOGOS MULTIPLE PLATFORMS

Engaging New Prospects

Utilizing Space TO REFLECT AND REINFORCE YOUR VALUES

Questions? Candra V. Healy Chair, Justice & Peace Committee Saint Ignatius Catholic Community The Jesuit Church of Baltimore 410-978-9211 candrahealy@st-ignatius.net www.st-ignatius.net