The Introduction and Strategy of Budapest Business School Prof. Balazs HEIDRICH Rector

Traditions Academy of Commerce – 1857 First college of commerce education in Central Europe – 1899 University of Applied Sciences – 2016 Public university

Facts The largest business school in Hungary (16 000 students) 4 faculties, 11 Bachelor’s and 8 Master’s programs 6 Dual Education programs Approx. 450 professors and researchers Wide corporate network – over 900 partners – Bosch, Mercedes etc. Contacts with more than 200 higher education institutions in around 50 countries (Regional focus: Europe; East Asia)

Faculties Commerce, Hospitality and Tourism, Budapest Finance and Accountancy, Budapest International Management and Business, Budapest Zalaegerszeg Faculty of Business Administration

Msc/BSc Programmes Bachelor programmes Commerce and Marketing (English, German) Faculty of Commerce, Hospitality and Tourism Tourism and Hospitality (English, German) International Business Economics (English, German, French) Faculty of International Management and Business Communication and Media Studies (English) Finance and Accounting (English) Faculty of Finance and Accounting Business Administration and Management (English) Master programmes Tourism management (English) Faculty of Commerce, Hospitality and Tourism International Relations (English) Faculty of International Management and Business International Economy and Business (English)

Mission: ”Develop ourselves to a major UAS player of the Central-Eastern European higher education area” Initiatives Projects Double degree programmes

The Global Challenge The business models of the world, therefore the role of business schools are in transition Requirements for future generation of business leaders: global perspective (international experience, multilingual), technological smartness, entrepreneurial attitude, creativity, responsibility, learning from experience

Budapest Business School - Strategic Goals (2016-2020) Entrepreneurial University Internationally acknowledged University (CEE) Experience based learning environment Socially responsible University

University of Applied Sciences New era – double loop learning (how?- WHAT!) ”Most organizations die not because they do the wrong things, but because they keep doing what used to be the right things for too long…” (Doz - Kosonen: Fast Strategies)

Internationally competitive UAS NIBS (Network of International Business Schools) accreditation (Hungary No. 1) OBIC (Oriental Business and Innovation Center) (BBS-CBH) BGE International conferences (HUN-JAP, OBIC etc.) Double degree-s (Netherlands, Germany,Spain) Highly successful EU projects Growing number of SH students

Entrepreneurial University Budapest LAB –SME Development Center BBS Smart Campus (Center for all Entrepreneurial Programs) BOSCH Department of Lean Management Dual Training Center Most business student in Hungary Entrepeneurial center in HEI in HU!

International Research Activities Centers of Excellences: Budapest LAB Sustainable Hospitality Future of Higher Education Cyber Business Developing publication performance

Strategic objective: Experience based learning Integrating teaching methods meeting the new generation student needs Technical developments to support the efficiency of the educational work Student oriented services Expanding self-study possibilities Developing student and staff work facilities in order to make it more motivational Optimising student talent management

Socially Responsible University Center for Sustainability and Network of Sustainability (working group, strategy) Responsible business training-integral part of the curriculum BBS became an advanced member of PRME (Principles for Responsible Management Education) Sustainable Hospitality Center of Excellence Senior Academy Code of Ethics (2018) ”A workplace to be liked!”

International relations Multilevel contacts with more than 200 higher education institutions 5 continents 40 countries 900 foreign students Regional focus: Europe; East Asia (OBIC) Active V4 multilevel cooperation

Thank you for your attention!