Niche Cable “Fills The Gap” Of Those Not Watching The Large Cable Network In The Genre Relying upon the major Cable network to “cover off” each genre often.

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Presentation transcript:

Niche Cable “Fills The Gap” Of Those Not Watching The Large Cable Network In The Genre Relying upon the major Cable network to “cover off” each genre often means leaving audience on the table Incremental Reach Opportunity …of the Niche Cable film audience isn’t watching FX 73% …of the Niche Cable family/kids entertainment audience isn’t watching 53% …of the Niche Cable news audience isn’t watching 36% …of the Niche Cable music audience isn’t watching 36% …of the Niche Cable science/nature/tech audience isn’t watching 34% …of the Niche Cable home improvement audience isn’t watching 27% …of the Niche Cable food audience isn’t watching 21% …of the Niche Cable sports audience isn’t watching ESPN 27% Source: GfK MRI duplication analysis. 2016 Doublebase; Niche audience segment designations as per slide 5