Reflecting your business in Virtual Reality What is Start up company, launched mid 2013 Joint activity of Wederic and MM-Guide Currently team of 5, located in Utrecht Launching customer: BPD (Bouwfonds) Scope of activities: worldwide 27-12-2018 Reflecting your business in Virtual Reality

Reflecting your business in Virtual Reality What does Dreamlake develops functional applications for Virtual Reality head mounted displays Best known head mounted displays: Oculus Rift Samsung GearVR Google Cardboard 27-12-2018 Reflecting your business in Virtual Reality

Reflecting your business in Virtual Reality An event by An event by 27-12-2018 Reflecting your business in Virtual Reality

Reflecting your business in Virtual Reality An event by 27-12-2018 Reflecting your business in Virtual Reality

Reflecting your business in Virtual Reality What is 27-12-2018 Reflecting your business in Virtual Reality

Reflecting your business in Virtual Reality Virtual Reality according to 27-12-2018 Reflecting your business in Virtual Reality

Reflecting your business in Virtual Reality Application areas All what exists and does not exists (yet) (Future) urban area’s, buildings, houses (demo) Impressions of stores, complex environments, safety situations New product introduction, marketing movies, travel destinations VRoom: model and change your house and the interior VRDriver: virtual reality driving lessons or route rehearsal Training for human behavior, safety, calamities 27-12-2018 Reflecting your business in Virtual Reality

Reflecting your business in Virtual Reality Technology required We wanted to prove VR is excellent for unique experiences of situations and can be a new training method. Challenge: VR = complete new technology area for hw/sw. Available hardware was development kit only In VR, there is not a multi function user interface, no devices Overcome ‘VR Sickness’ and quality issues Small distractions can take person out of ‘immersive’ feeling 27-12-2018 Reflecting your business in Virtual Reality

Reflecting your business in Virtual Reality MIT subsidy Call for MIT came when we had to decide what to do: complete new technology > risk of failure not all skills present > need for specific personnel this was the moment > act fast Extra financial support helped us to make that decision. It was the starting point of Dreamlake. 27-12-2018 Reflecting your business in Virtual Reality

Reflecting your business in Virtual Reality Application process Partner selection & topic matching criteria (already in place) Application (partly plan, partly ‘WBSO’ alike): specific technological challenges potential solution directions market approach and sales plan Roles and activities each partner (business plan) Costs and expenses foreseen (business plan) RVO support for various q&a Workload: +/- 5 days. Approval came in +/- 8 weeks. 27-12-2018 Reflecting your business in Virtual Reality

Reflecting your business in Virtual Reality Granted! As of day of submitting the application, feasibility started As of day we received ‘go’ we started talks with candidates to hire personnel identified future partners in development or hardware started the first pitches at potential customers This created a head start for us, 1st customer came in at the end of the MIT project of 1 year. Plan > Sales in 1 year!!! 27-12-2018 Reflecting your business in Virtual Reality

Reflecting your business in Virtual Reality Remarks on MIT You have to be concrete in terms of technological challenges, hw or sw to develop, etc. Clear planning in terms of budget and activities Provide a good overview of the market and your potential share in it Links to the relevant theme’s can be fairly ‘wide’ Straight forward application reviewing process Little administration (1-2 days) 27-12-2018 Reflecting your business in Virtual Reality