TFJ3C Ms. Mulligan Smith

Customer Target Groups Target Groups: focused types of people to entice Students Family Members Seniors Determining the target group for an event or activity based on their NEEDS and WANTS Timing Budget Menu Facilities Location

Developing A Marketing Strategy The marketplace includes the physical location, the people and the atmosphere of a particular geographic location New business owners must research these factors to determine whether a new business will succeed in a certain location

The Marketplace Analyzing the location: customers want easy, convenient access to their food choices Analyzing the customer base: what type of people do you want to attract as customers Competition: if there is competition in the are offering the same food products at the same prices with a similar atmosphere, it may be difficult to attract customers Trends: it is necessary to be aware of current and future trends to keep up the market

Advertising and Promoting an Event or Activity Pictures Slogan Announcements Giveaways Others???