Lesson 12.1 – Careers in Sports Copyright © 2014 by Sports Career Consulting, LLC

Careers in Sports Business LESSON 12.1 Careers in SEM Careers in Sports Business Industry Employment Size & Scope The sports industry accounts for over 4.5 million jobs The inevitable incorporation of new growth areas such as e-commerce and new technologies point to a broader field with multiple new career opportunities Copyright © 2014 by Sports Career Consulting, LLC

Careers in Sports Business LESSON 12.1 Careers in SEM Careers in Sports Business Four Primary Segments of Sports Careers Sports Operations (Management) Corporate Sports Marketing Sports Business Recreation / Fitness Sports Marketing Careers Copyright © 2014 by Sports Career Consulting, LLC

Sports Operations (Management) Careers LESSON 12.1 Careers in SEM Sports Operations (Management) Careers Sports operations careers are actively involved with what happens on the court or field and less involved with the business aspect of the field Copyright © 2014 by Sports Career Consulting, LLC

Sports Operations (Management) Careers LESSON 12.1 Careers in SEM Sports Operations (Management) Careers Potential career paths could include: General Manager Player Development Director of Operations Strength & Conditioning Coordinator Travel Coordinator Scout Coach Athletic Trainer Video Coordinator Equipment Manager Copyright © 2014 by Sports Career Consulting, LLC

Sports Operations Career Profile LESSON 12.1 Careers in SEM Sports Operations Career Profile The Video Coordinator for the NBA’s Portland Trailblazers, is responsible for providing video for basketball staff. The basketball staff uses the film to breakdown games and for scouting purposes. This position is extremely important, as video enables a team to gain an inside edge on competitors as they study opponent strategies and player tendencies. The job becomes increasingly demanding during the season, as the team plays many games so he is required to provide video on short notice. Copyright © 2014 by Sports Career Consulting, LLC

Corporate Sports Marketing Careers LESSON 12.1 Careers in SEM Corporate Sports Marketing Careers Many major corporations like Pepsi, Coca Cola, Visa, American Express, and Federal Express employ individuals to manage their promotional campaigns, domestic and global sponsorship efforts as well as domestic and international sporting events Copyright © 2014 by Sports Career Consulting, LLC

Corporate Sports Marketing Careers LESSON 12.1 Careers in SEM Corporate Sports Marketing Careers Potential career paths could include: Sports Media Coordinator Suite Ticket Manager VP of Sports & Entertainment Marketing Director of Event and Sponsorship Marketing Corporate Communications Manager Copyright © 2014 by Sports Career Consulting, LLC

Corporate Sports Marketing Career Profile LESSON 12.1 Careers in SEM Corporate Sports Marketing Career Profile The Sports Partnership Marketing Manager for a Fortune 500 company (Coca-Cola for example) might be responsible for overseeing a $200 million sports and entertainment marketing budget. He or she might be responsible for all media planning and advertising purchasing for the company’s related brands. He or she might also be the company’s representation in sponsorship negotiations and/or supervising any events the company is participating in. Copyright © 2014 by Sports Career Consulting, LLC

Sports Business Careers LESSON 12.1 Careers in SEM Sports Business Careers Careers in sports business focus on helping the organization achieve its financial goals in some way, shape or form Copyright © 2014 by Sports Career Consulting, LLC

Sports Business Careers LESSON 12.1 Careers in SEM Sports Business Careers Potential career paths could include: Ticket Sales Sponsorship Sales Marketing Communications Legal Finance and Accounting Copyright © 2014 by Sports Career Consulting, LLC

Sports Business Careers LESSON 12.1 Careers in SEM Sports Business Careers Potential career paths could include: Information Technologies Graphic Design Box Office Broadcast and Journalism Publications Customer Service Game operations Copyright © 2014 by Sports Career Consulting, LLC

Sports Business Career Profile LESSON 12.1 Careers in SEM Sports Business Career Profile The Vice President Public Relations, MSG Sports oversees all of MSG Sports business public relations activity relating to the trade, business, consumer media, internal communications and industry relations. The position works closely with all divisions to ensure integrated activities and communication and also works closely with MSG Sports management to create targeted, impactful public relations plans that meet short and long term business objectives, support critical marketing partnerships, and powerfully deliver key messages to target audiences. Copyright © 2014 by Sports Career Consulting, LLC

Recreation & Fitness Sports Business Careers LESSON 12.1 Careers in SEM Recreation & Fitness Sports Business Careers Recreation and fitness careers often times offer opportunities in operations positions (trainer) and in business (sales rep). Because of the broad range of industry segments covered, recreation and fitness careers offer plentiful opportunities. Copyright © 2014 by Sports Career Consulting, LLC

Recreation & Fitness Sports Business Careers LESSON 12.1 Careers in SEM Recreation & Fitness Sports Business Careers Potential career paths could include: Athletic Directors Parks & Recreation Managers Exercise Physiologist Corporate Fitness Director Fitness Program Coordinator Personal Trainer Physical Therapist Copyright © 2014 by Sports Career Consulting, LLC

Recreation & Fitness Sports Business Careers LESSON 12.1 Careers in SEM Recreation & Fitness Sports Business Careers Potential career paths could include: Sports Nutritionist Wellness Coordinator Recreation Center Director Park Planner Marketing & Sales Directors Finance / Accounting Sales representatives Copyright © 2014 by Sports Career Consulting, LLC

Recreation & Fitness Sports Business Career Profile LESSON 12.1 Careers in SEM Recreation & Fitness Sports Business Career Profile The Group Fitness Director for the Hawthorn Farm Athletic Club in Portland, Oregon is responsible for managing over 90 hours of classes per week ranging from cycling to aquatics and pilates and everything in between. He or she might be an ACE and AFFA certified group fitness instructor with additional certifications in BODYPUMP, BODYCOMBAT and Cycling Copyright © 2014 by Sports Career Consulting, LLC

Additional Sports Related Career Fields LESSON 12.1 Careers in SEM Additional Sports Related Career Fields Sports Agencies & Professional Services Sports Law Advertising Accounting Sports Medicine Event Management and Marketing Sponsorship Sports Agents Copyright © 2014 by Sports Career Consulting, LLC

Additional Sports Related Career Fields LESSON 12.1 Careers in SEM Additional Sports Related Career Fields Facility Management Manage facilities such as: Stadiums Arenas Golf courses Copyright © 2014 by Sports Career Consulting, LLC

Additional Sports Related Career Fields LESSON 12.1 Careers in SEM Additional Sports Related Career Fields Sports Associations International Olympic Committee (IOC) United States Golf Association (USGA) United States Youth Soccer Association (USYSA) Copyright © 2014 by Sports Career Consulting, LLC

Additional Sports Related Career Fields LESSON 12.1 Careers in SEM Additional Sports Related Career Fields Sporting Goods, Footwear & Apparel Nike, Adidas, Reebok Burton, O’Neill Rawlings, Wilson Dick’s Sporting Goods Copyright © 2014 by Sports Career Consulting, LLC

Blank Slide Available for Teacher Edits LESSON 12.1 Careers in SEM Blank Slide Available for Teacher Edits Copyright © 2014 by Sports Career Consulting, LLC

LESSON 12.1 REVIEW (ANSWERS) SEM Careers Identify the four primary career segments available in the sports industry Sports operations (management), corporate sports marketing, sports business and recreation and fitness careers Copyright © 2014 by Sports Career Consulting, LLC