Qualitative and Quantitative Data

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Presentation transcript:

Qualitative and Quantitative Data Data Type Details Strengths Weaknesses Gathered in Qualitative Written data e.g. interview notes, open answers on a survey Lots of detail Can develop new insights Difficult to analyse Subjectivity (can use triangulation to improve) Time consuming Interviews Questionnaires Observations Content Analysis Grounded Theory Quantitative Numerical Data e.g. height, IQ score, scores on a test, Analysed using statistics Easy to analyse Objective Reliable Can present in graph form Lack of detail Reductionist Hard to get insights Experiments