Tulane University’s Hotel Revenue Program Katherine Simon, Tulane University Larry Handel, Campus Travel Management
Visitor Revenue In the next year, thousands of highly motivated students and their families will be traveling to Tulane University for orientation, move-in, homecoming, parent weekend, commencement, alumni reunions, etc.
Premise If your campus is the destination, your travelers are the visitors and your institution is funding the event, why is it not your campus that is financially benefiting?
Revenue Specifics Commission ranges from 7-10% of nightly rate Individuals – you receive 80% of what we receive Groups – you receive 90% of what we receive No cost, risk or additional staff workload Online database, free reporting Free customer service Optional Application for Business Travel
Ancillary Benefits Documentation & Paper Trail Accountability Campus visitor insights Reduced risk Supplier diversity Economic impact
Corporate vs Personal Corporate: Trustees, Board Meetings, Speakers, Consultants, Department Head interviews, VIP Guests, Recruitment, etc. Basically anyone paid with institutional funds Personal: Parents, Alumni, Athletic fans, Prospective students and their families, commencement, Conferences & Groups, etc. Basically anyone paying with personal funds
Revenue Rationale Revenue is yours, just unclaimed There is a lot of it No cost, risk or additional staff workload Free customer service, prices are not marked up Free Reporting - type of traveler & nature of event Out of state hotel discount reciprocity
Sample Revenue Report Summary Report #4c: Detailed Visitor Bookings Sorted by Check-Out Date
Sample Business Report Summary Report #2a: Business Bookings Sorted by Contracted Hotel & Agreed-to Price
Business all year round
Tulane reaching out Hotel orientation Campus expo Hotels on parade Website linking Department outreach
CTM does the rest Builds and updates hotel pages Hotel enrollment, administration and cancellations Hotel commission billing, reservations data base Online reporting, reservations technology Hotel rebranding & picture updates Quarterly revenue distribution Campus marketing assistance, free customer service
Questions? Katherine Simon, ksimons5@tulane.edu (504) 247-1123 Larry Handel, larry@campustravel.com (410) 267-0866