PEPPADEW Businessman and farmer Johan Steenkam discovered an unusual-looking bush with small bright red fruit in 1994 Saved seeds from the ripened fruit.

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Presentation transcript:

PEPPADEW Businessman and farmer Johan Steenkam discovered an unusual-looking bush with small bright red fruit in 1994 Saved seeds from the ripened fruit of the mother plan Cultivated the seedlings Developed the secret recipe and gave the processed fruit the name PEPPADEW™ Today Peppadew brand is licensed exclusively to south African company, Peppadew International based in Johannesburg, South Africa Peppadew brand marketed in 14 countries: Britain, Europe, Canada, Australia, UAE

PEPPADEW PRODUCTION Factory situated in Tzaneen, north of South Africa with 4800 employees The piquanté pepper crop requires approximately 11 workers per hectare Undergoes careful selection and cleaning process Processed according to the patented process Uniquely balances hot, spicy and sweet flavours with a crisp mouthfeel Grows in Eastern Cape, South Africa

PEPPADEW KEY SELLING POINTS First truly new fruit to be launched on the world market since Kiwi Fruit 26 years ago. Unique product: - Sweet and spicy taste - Crispy texture - No seeds No GMO, No Preservatives Many applications in hot and cold kitchen Well known among South Africans

PEPPADEW PRODUCTS Mild with just the gentlest spicy heat to balance the sweetness Hot with a little extra ‘kick’, but still seductively sweet Packing : 420gr Price : 420gr x 12 = Dhs111.6 Packing : 2Kg Price : 2Kg x 3 = Dhs107 * Shelf life: 12 months Mild & Hot

PEPPADEW APPLICATIONS - EXAMPLES Stuffed with : shrimps; cottage or cream cheese; any dip mixture Mixed with : avocado; cream cheese or plain cream yogurt egg mayonnaise On cocktail sticks with: feta cheese, gherkins, cocktail onions, pineapple cubes, bacon rolls or mushrooms Chopped into / over : sandwiches – toasted cheese will never be the same again! cream cheese; salmon or trout paté; all shellfish; patés savory mousses; meat and chicken dishes Added for bite to : soups and sauces; casseroles; stews; ratatouilles; omelets; scrambled eggs; Italian dishes including pizzas and pastas; fish dishes