How to Use PathologyOutlines.com to Help your Practice Nat Pernick, M.D. Waltham, Massachusetts November 7, 2018

Our Philosophy Although medical judgment may be difficult, we should be able to get the basic information we need to make decisions easily and quickly. Medical information should be free. The Golden Rule: that which is hateful / annoying to you, do not do to others.

Medical information should be free

An increasing number of journal articles are free full text, but this is not reliable.

Another option is to write to the corresponding author to get a copy (PDF) of the article, but it may take days to get a response, or there may be no response.

Providing free full information may be difficult for some, despite their apparent mission.

We don't like pay sites

We don't like having to register

We don't like popup ads

We don't like unstable links

Thus, PathologyOutlines.com was designed with these features: Pathologists > Advertisers No registration No popup ads Stable links Staff uses the website on a regular basis and we get remove annoying features We try to respond quickly to user feedback

Create a free website that people want to use and sell advertising Business Model Create a free website that people want to use and sell advertising

Other journals do it

American Journal of Clinical Pathology - free after 12 months American Journal of Pathology - free after 6 months Journal of Clinical Pathology - free after 36 months Modern Pathology - free after 12 months

Advertising pays our expenses 14 Staff IT ($50,000 / year) Other office (rent, productivity tools, supplies, utilities) Conferences ($7,000 +) Consultants, CPA, attorney 100 Authors per year 15 Editorial Board members 30 Case of Week contributors per year.

Website began in August 2001 Source: WayBack Machine

Editorial Board

IT (Information technology) Make website easy to access and maintain Create / maintain templates Add new features as necessary (board review, author database) System maintenance

Most popular pages (Jan-Sep 2018)

Mobile Home Page

Table of contents

Mobile chapters

Opportunities to contribute: Comment / Suggestions Case of Week Author Editorial Board (offered to authors only) Deputy Editor (offered to Editorial Board only)

Comment feature

Form opens up - photo

Case of the Week submissions Check current list of cases - we discourage duplicates Confirm diagnosis Exceptional images, 1-3 MB, sent as attachments

Why be an author?

Author qualifications

Most important author requirements Academic staff 10 non case report publications Follow our procedures Obtain your own microscopic images

Author submission process Get potential authors from editorial board, publications, meetings Author submits CV Author is approved (many need “senior author”) Author is assigned topic (their preference, our priorities, popular topic) Draft is reviewed for compliance with our procedures and sent back to author for corrections

Topic reviewed by Dr. Pernick Topic reviewed by Editor-in-Chief Topic reviewed by Editorial Board Final reviews - Author, Copy Editor

How to Hire a Pathologist Do you really need to hire a pathologist? Sleep on it at least one night Check with all appropriate people You really don’t want to start the process and then find out it was a mistake.

How to Hire a Pathologist 2. Should you do it yourself or hire a staffing agency? Do it yourself: Must draft the ad and post it in the right spots Must triage the responses (yes, no, maybe) Must contact those responding (at least the “yes”) Must set up and do the interviews Must make the final choices and contact the interviewees

How to Hire a Pathologist 2. Should you do it yourself or hire a staffing agency? Staffing agency Does all of the above except but typically gives you a list of the top applicants Charges 15% to 25% of first year annual income Useful if you want to be anonymous Check with staffing agency for more details

How to Hire a Pathologist 3. Do it yourself – drafting the ad Include the requirements: Job title – basic responsibilities Board certification or not Specialty boards or not Experience Preferred training or experience Licenses needed Other requirements

How to Hire a Pathologist 3. Do it yourself – drafting the ad Information about the job: Number of pathologists Type of work being done Autopsies, frozen sections, call, administrative responsibilities, education Accept those with visas or not Information about the institution and location

How to Hire a Pathologist 3. Do it yourself – drafting the ad Contact information: name, email, fax If you put down a phone number, you will get phone calls Mailing address is optional Website address is optional