Food Marketing.

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Presentation transcript:

Food Marketing

To what degree are food choices influenced by marketing? How does marketing and labelling affect food choices? Focus Questions

Brand Awareness

Brand awareness

Food Label Marketing

Colour – Green labels are perceived to be healthier

Ticks and Awards

Ticks and Awards

Weasel Words & Contradictions

So Does fresh fruit (andit has more fibre)

Unfinished claims

Irrelevant Claims – 100% Natural- So are other cheese products… but what about cost per serve?

Irrelevant claims

Serving Size Matters

All rice is cholesterol Free and all Basmati rice is low GI

No added…

Plenty of Natural sugar!

‘Healthy’ Brand Names Contains about the same kjs and a lot more fat than a mars bar.

NIP - The place to look for nutritional information