Brighton Product Design DP364 Product Launch Amsterdamprinting.com Brighton Product Design

Contents Introduction Study Assessment Summary

Introduction

Introduction 1 in 10 new products fail

Introduction The product launch modules aim to enable you to launch new products effectively Modules are rated at 20 credits requiring 100 hours of study time The curriculum aims to develop your skills with increasing sophistication as you work through the levels. Product Launch

Introduction Year 1 covers basic product propositions Year 2 explores maximising the chances of a product succeeding Year 3 evaluates the likely commercial viability and success of a new product Product Launch Richard Morris

Study

Study Testing; safe Sales; branding Viability; finance Professional; contracts

Study Oct research option Nov ideation Jan development Apr launch May

Study Subjects covered are on studentfolio Study the materials indicated before the scheduled class. Work during the year, not just at the end Big topics – prepare to work hard and do more Product Launch Richard Morris

Assessment

Assessment Building on previous years; IP, costing, marketing, sales. Exploring viability; safety and potential liability, finance required. Does it meet the market need? Does it meet your specification? Not just understanding but evaluating and applying analytically. What tweaks does it need? wacatalyst.org

Direct and indirect costs Break even point Market size Market proportion Meet user requirements? Perform as expected vulnerable Competition Protection Cost plus v market based pricing Brand

Assessment Report Exhibition Report

Summary

Summary Evaluating new product viability Drawing on and developing your capabilities Progress your work throughout the year Assessed through report and exhibition ecigarettdirect.co.uk