Persuasive Techniques Unit Vocabulary

Reading Strand 3: Concept 3: Persuasive Text Explain basic elements of argument in text and their relationship to the author’s purpose and use of persuasive strategies. PO 1. Determine the author's specific purpose for writing PO 2. Identify the facts and details that support the author’s argument PO 3. Describe the intended effect of persuasive strategies and propaganda techniques

Writing Strand 3: Concept 4: Persuasive Persuasive writing is used for the purpose of influencing the reader. PO 1. Write persuasive text (e.g., essay, paragraph, written communications) that: a. establishes and develops a controlling idea b.supports arguments with detailed evidence c.includes persuasive techniques d.excludes irrelevant information e.attributes sources of information when appropriate

Writing Strand 3: Concept 6: Research PO 1. Write a summary of information from sources (e.g. encyclopedias websites, experts) that includes: a. Paraphrasing to convey ideas and details from the source b. main idea(s) and relevant details PO 2. Write an persuasive & informational report that includes: a. a focused topic b. appropriate facts and relevant details c. a logical sequence d. a concluding statement e. a list of sources used

WHY? Advertisers spend about $200 billion a year on TV advertising The average cost for Super Bowl ads is $2.6 million per 30 second spot The average American watches about 24,000 TV commercials a year http://television-commercial.net/

WHO? WHO USES PROPAGANDA? Military Media Advertisers Politicians You and I

We Make our Own Choices When… we read and listen to reliable sources, we watch for combinations of truths and lies, we check for hidden messages, we watch for use of propaganda techniques

Why the author is writing. Author’s Purpose Why the author is writing. Inform Entertain Persuade Athletes are popular candidates for testimonial. Tiger Woods is on of the top testimonial figures in sports.

Persuasive Techniques The goal of propaganda is often to encourage you to, as the reader, to take some action based on feelings rather than on careful thought. The text on the image showing a group of people with one person excluded is a clear example of the bandwagon technique.

EMOTIONS

Emotional Appeals Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer. This technique might be used more than any other. Are you less patriotic if you don’t buy American goods? Can a Lexus make you happier than a Honda? Playing to people’s emotions might get them to purchase products or services they might not otherwise buy.

Scare Tactics use strong, unsupported images to make people act out of fear instead of thought.

Transfer the device of stirring the reader’s feelings about one thing and then connecting (transferring) those feelings to something else. Advertisers like to point out that you can do it (with their help). They often focus on areas like hair loss, weight loss or personal appearance where people are self-conscious. You can look like the people in our ads if you use our product

Loaded words words that a lot of people have strong feelings about. Some examples are evil, sweet, soul mate, dangerous, murderer, etc.

Name-calling accuses someone of something but does not give any facts to support the claims. Who is Burger King taking a shot at here? Who is well known for having a secret sauce in their hamburgers? (McDonald’s)

In groups, identify the… Purpose? Audience? Persuasvie technique?

People!

Peer Pressure suggests that if the reader does not agree with the author’s views, then the reader will lose his or her peers’ respect. The text on the image showing a group of people with one person excluded is a clear example of the bandwagon technique.

Bandwagon encourages readers to go along with everyone else. The text on the image showing a group of people with one person excluded is a clear example of the bandwagon technique.

Testimonial a statement from a celebrity or expert that supports the author’s claim. “Four out of five dentists recommend sugarless gum for their patients who chew gum” Athletes are popular candidates for testimonial. Tiger Woods is on of the top testimonial figures in sports.

stereotypes stereotypes – say that a certain group of people all share the same qualities

Persuasive Techniques? In groups, identify the ... Audience? Purpose? Persuasive Techniques?

PINKY & THE BRAIN

oversimplifying an author makes a complicated topic seem simpler than it is

How many times can you use the word “Fresh?” Repetition repeating something so that the reader remembers it. Even if the idea has not been supported with solid evidence, it will be stuck in the readers’ heads. What sort of statements is this ad making? Are there restaurants out there that aren’t “Fresh”? How many times can you use the word “Fresh?”

In groups, identify the… Audience? Purpose? Persuasive technique?

What you see isn’t always what it is… PERSPECTIVE What you see isn’t always what it is…

http://pbskids.org/dontbuyit/advertisingtricks/