Business Law and Ethics HTRC Ethical BEhavior Jennifer Rigney Business Law and Ethics June 17, 2016
Trademark and copyright infringement Property protection for a name, logo or design that identifies a company Brand names, logos, slogans * COPYRIGHT Protection for a creative piece of work Songs, books, movies, works of art Retrieved from: http://www.uspto.gov/trademarks-getting-started/trademark-basics/trademark- patent-or-copyright
Copyright infringement Section 107 of the copyright act Purpose is for non-profit educational use Nature of the copyrighted work Amount of the copyrighted work used Effect of the use Retrieved from: http://www.copyright.gov/title17/92chap1.html#107
United states patent and trademark office filing process Determine whether trademark is needed Apply after searching Prepare and submit application Work with assigned USPTO examining attorney Receive approval / denial of application Maintain Registration Retrieved from: http://www.uspto.gov/trademarks-getting-started/trademark- process#step6