From providing information to Dialogue

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Presentation transcript:

From providing information to Dialogue From Dialogue to Influencing Behavior

The website we use: Focus on providing Information

The website we use: News items

The website we use: Projects in the Region

Mission statement To enable travelers to make choices about the way they travel

Why change? Influencing Behavior requires a different approach

4 An offer you can’t refuse 2 Connecting and Dialogue A new approach Choose Ambassadors Structural Change Cooperate 4 An offer you can’t refuse Pick the right Moment 3. Incentives to try alternatives Monitoring 2 Connecting and Dialogue Client Support Legenda  Steps taken in the proces  Conditions of succes 1 Targeting

Possible webtools Goedopweg.nl

Possible webtools Goedopweg.nl But also: Registrationtool Personal webpage Surveys and Polls’s

Case: YOU This is you: married and children a daily commuter to your work (approx. 15 km – 20km)

Case: YOU Frankly you are fed up with your daily traffic jam!

Case: YOU You are willing to try something new. You have already decided to participate. Maybe you want to try going bij E bike

Question How do we use our website with webtools to influence the behavior of commuters effectively? think about: Information provision and ways of giving feedback Using different social media Properties of dialogue using the Web The effective use of Persona’s Can you see Pittfalls?