Textual Analysis Popular Music Video

Technical Conventions

Textual Analysis of Pop Music Video Technical conventions: Band shots, whole band shots and performance clips

Textual Analysis of Pop Music Video Technical conventions: Shadows, mise-en-scène reflects atmosphere, equal division of shots upon band members

Textual Analysis of Pop Music Video Technical conventions: High lighting

Textual Analysis of Pop Music Video Technical conventions: Bright lighting

Textual Analysis of Pop Music Video Technical conventions: High angle/low angle Special lighting effects

Textual Analysis of Pop Music Video Technical conventions: Close-ups

Textual Analysis of Pop Music Video Technical conventions: Animation

Textual Analysis of Pop Music Video Technical conventions: Colour effects – often monochrome

Textual Analysis of Pop Music Video Technical terms check list: Performance clips and band shots Fast-pace of editing Mainly straight cuts Bright lighting High angle/low angle Bright colours against black and white background Panning Editing to reflect pace of music Special lighting effects High lighting Equal division of shots upon band members Whole band shots No real sound effects Colour effects – often monochrome Dubbed sound Zooming out Shadows Mise-en-scène reflects atmosphere Animation Does the music video adhere to or subvert these?

Representations

Textual Analysis of Pop Music Video Representation: Glamour/popstar lifestyle

Textual Analysis of Pop Music Video Representation: Playing out ‘pop star’ lifestyle within video

Textual Analysis of Pop Music Video Representation Mean and moody men

Textual Analysis of Pop Music Video Representation: Seductive poses from female artists

Textual Analysis of Pop Music Video Representation: Anti-establishment activity

Textual Analysis of Pop Music Video Representation: Deserted locations and straight forward narratives

Textual Analysis of Pop Music Video Representation: Guitar Solos

Textual Analysis of Pop Music Video Representation: All playing to the audience

Textual Analysis of Pop Music Video Representation: Short Skirts

Textual Analysis of Pop Music Video Representation: Cleavage

Textual Analysis of Pop Music Video Representation: Trying to portray a certain image - intertextuality

Textual Analysis of Pop Music Video Representation: Voyeurism

Textual Analysis of Pop Music Video Representation: Urban Locations

Textual Analysis of Pop Music Video Representation: Dancing

Textual Analysis of Pop Music Video Representation: Crowd Shots

Textual Analysis of Pop Music Video Representation: Destroyed Environments

Textual Analysis of Pop Music Video Representations Short skirts Legs and low cut tops Voyeurism Glamour – lifestyle Seductive poses from female artists Urban locations Dancing Crowd shots Playing out ‘pop star’ lifestyle within video Fairly straight forward narrative Group singing whilst chaos takes place around Anti-establishment activity Destroyed environments Mean and moody men Deserted locations Singing whilst acting Trying to portray a certain image Self-appreciation All playing to the audience Does the music video adhere to or subvert these?

Textual Analysis 2

Textual Analysis of Pop Music Video Categories Language Narrative Representations Audience Institutions Technology

Textual Analysis of Pop Music Video Categories Purpose: entertainment, persuasion, profit? Form: live, recording, music video? Genre: current and past pop music genres? Tone: happy, serious, sad, celebratory, outrageous? Style: conventional, unconventional, traditional, modern?

Textual Analysis of Pop Music Video Language Examination of conventions of pop music genres in terms of:lyrics, vocal style, instrumentation, rhythm, melody

Textual Analysis of Pop Music Video Narrative Understanding lyric of song in terms of who, where, what, when, why? Narrative elements in music video.

Textual Analysis of Pop Music Video Representation Representations of age, gender and race in pop music. Image of pop music stars used in marketing, press coverage, etc.

Textual Analysis of Pop Music Video Audience Identification of target audiences for pop music by genre, pop video, advertising. Pleasures of identification with/attraction to stars, expression of emotions ideals/dreams,fandom, individual listening. Popular music and related social activities of teenage audience, eg, fashion, dance, concerts, subcultures.

Textual Analysis of Pop Music Video Technology Technology involved in production, distribution and consumption of popular music.General effects on product.New developments.

Textual Analysis of Pop Music Video Institutions Ownership (eg, major, independents). Controls (legal, self-regulatory, market). General effects on product. Roles and choices of main personnel. Links with other media (eg, charts, radio play-lists, music press, concert tours, video).  

Textual Analysis of Pop Music Video Categories Language Narrative Representations Audience Institutions Technology