EUROPEAN SOCIAL FUND INFORMATION STRATEGY Ministero del Lavoro e delle Politiche Sociali Ufficio Centrale Orientamento e Formazione Professionale dei Lavoratori EUROPEAN SOCIAL FUND INFORMATION STRATEGY Italy September 2003

Communication action plan Communication strategy Contents of measures Target groups Criteria of evaluation

European Social Fund Communication Strategy Citizens Media Plurality of actors Plurality of targets Min. Labour Other P.A. offices Operators Final bene- ficiaries DIFFERENTIATION sources - channels - means European Commission Social Partners

European Social Fund Communication Strategy Purposes to provide information about Esf 2000/2006 Programme to provide information about the role played by public authorities, social partners, non- governamental organisations to provide information about projects, best practices, monitoring and evaluation to promote innovation, dissemination and mainstreaming of projects, initiatives and behaviours according with Esf 2000/2006 Programme

Management, editing and distribution of information on the ESF at a national and local level Internet site Call center Help desk Conferences Publications Newsletter L’informazione Radio-television advertising Press review Televideo pages

Management, editing and distribution of information on the ESF. WWW Management, editing and distribution of information on the ESF WWW.WELFARE.GOV.IT THE NEW PAGES ON THE ESF

Management, editing and distribution of information on the ESF. WWW Management, editing and distribution of information on the ESF WWW.WELFARE.GOV.IT THE NEW PAGES ON THE ESF Main areas ESF 2000 - 2006 News Equal Vocational Training Reserved areas for Esf Committees Community Programmes Vocational Guidance Announcements and calls for tender

Management, editing and distribution of information on the ESF Management, editing and distribution of information on the ESF SCIFT AID PROJECT Reserved area for the Esf Monitoring Committees and Social Partners keywords help on line documents INFORMATION workshop for social partners TRAINING EXCHANGE papers for the Monitoring Committees

Management, editing and distribution of information on the ESF FREEPHONE 800 444 555 Main targets CITIZENS OPERATORS Young unemployed Long-term unemployed Women Disadvantaged groups Local administrations Training providers Companies and consultants Employment services

Management, editing and distribution of information on the ESF HELP DESK Reception and guidance information counter PURPOSE To provide first-level information to visitors To distribute leaflets and other informative material produced by MLPS

Management, editing and distribution of information on the ESF NEWSLETTER “L’INFORMAZIONE” In-house information tool PURPOSE To increase the circulation of information inside MLPS

Management, editing and distribution of information on the ESF TELEVIDEO PAGES Radio-television information tool PURPOSE Service information on MLPS’s activities concerning ESF

Information nationwide ESF IN FAIRS Exhibition stands PURPOSE To provide comprehensive information about all the opportunities offered by the ESF within the framework of the most significant trade fairs

Information nationwide CIRCUML@VORANDO PURPOSE To provide citizens with direct and easy access to information on the labour market and ESF activities by means of a nationwide travelling service. The service is implemented with the actors of social inclusion policies.

Information nationwide CIRCUML@VORANDO LIVE Rome, 25th June 2003 End project Concert PURPOSE To promote a friendly and communicative immage of ESF activities

Conferences National Conference European, national and regional strategies for employment policies, social inclusion and human-resource interventions. Analysis, Interaction, Development Labour market, conciliation, governance: the development of women’s employment

Advertising campaigns Advertising campaigns on the ESF Making citizens aware of European and national employment strategies General information on ESF 2000/2006 Programme Providing citizens, regions and social partners with information about activities that can be implemented with the ESF Highlighting the value of vocational training Link with national funded advertising campaigns implemented via the National Broadcasting Radio and Television

Evaluation of activities Focus of the evaluation Coherence of demand & supply User flows trend Citizens satisfaction Methodology Interview Questionnaire

Evaluation of activities Results INDICATOR ACTIVITY COHERENCE OF DEMAND/SUPPLY CITIZENS SATISFACTION WWW.EUROPALAVORO.IT Good FREEPHONE NUMBER Excellent CIRCUM@VORANDO ESF IN FAIRS Fairly good TELEVIDEO Sufficient RADIO –TELEVISION BROADCASTING PUBLICATIONS (FOP) Fairly bad