Public Awareness Best Practices Executive Roundtable Presentation PG&E JUNE 9, 2013 Public Awareness Best Practices Executive Roundtable Presentation PG&E Derek Cedars Performance Management & Continuous Improvement 925-244-3065; derek.cedars@pge.com

PG&E’S Gas Pipeline System Combined gas & electric customers = 6.1 million Gas customers = 4.2 million Residents/Businesses near transmission = ~1.2 million Miles of gas distribution pipe = 42,428 miles Miles of gas transmission pipe = 5,755 miles Miles of gas gathering pipe = 4.5 miles

Program Measurement Framework OUTREACH COMPREHENSION ENGAGEMENT BEHAVIORS/BOTTOM-LINE RESULTS PROGRAM MANAGEMENT & PROCESSES

Public Awareness: Contributing to a reduction in third-party dig ins

Reduction in Third-Party Dig Ins

Challenge: Third-Party Dig Ins Over 60% of PG&E’s third-party dig ins occur without a One Call ticket, compared to a CGA average of 26%. Homeowners and state agencies are exempt from state One Call law Agricultural excavation activities occur in close proximity to transmission pipelines; some farmers/ranchers retain surface rights for activities on top of pipelines PG&E’s damage claims process is the only financial penalty for excavation damage Execution of large-scale media campaign requires input, resources and coordination across multiple internal departments

Strategies for Reducing Dig Ins Strengthened claims process notification/communication to those who damage PG&E lines One-on-one meetings with “repeat offenders” Accelerated process for claims processing Added reduction in dig ins to corporate goals to foster company-wide focus Expanded reach of 811 media campaign to increase awareness of 811 and intent to call before digging Increased awareness of the dangers of digging near pipelines particularly with exempt audiences (homeowners)

Reduced Dig Ins without a One Call; Reduced Dig Ins from Agricultural Excavation Reduced number of dig ins without a One Call ticket Reduced dig ins from agricultural excavation activities by almost half

Reduced Dig Ins from Homeowners & Farmers (2011 – 2012)

New Damage Prevention Initiatives for 2013 Expanding excavator training materials Golden Shovel Designation Face-to-face collaborative meeting with municipalities and counties Expanding 811 awareness media campaign and building communication partnerships with organizations in our communities Identifying leading as well as lagging damage prevention metrics for 2014 corporate goals Liaison with repeat offenders

811 Awareness Campaign 811 Radio Spot (April, 2013)

Public Awareness: Improving emergency responder readiness and coordination with PG&E

Trained an average 22 emergency responders a day 2012 Accomplishments Trained an average 22 emergency responders a day Hosted 411 ER Training Workshops Delivered training to 666 CERT and NERT members/volunteers. Mailed 1,825 emergency response reference packets to agencies in 40 counties. Registered 882 ER online portal users. Hosted 411 First Responder Training Workshops. Reached 8,320 emergency responders.

Challenge: Emergency Responder Readiness More than 1,800 first response agencies in 40 counties; Mix of paid and volunteer fire agencies Information about responding to a pipeline emergency is typically not including in an agency’s required training for fire service, law enforcement or 9-1-1 dispatchers Differing levels of awareness regarding PG&E pipelines in their community San Bruno incident highlighted the need for improved agency response readiness and coordination and communication with PG&E

Strategies for Improving Agency Readiness to Respond Expanded face-to-face training workshops in conjunction with agency training managers Created training materials specifically for CERT and NERT members Promoted 24/7 access to detailed maps, emergency plans and emergency response reference materials using a secure online portal Continued mailing emergency response reference materials to all emergency response agencies with jurisdiction near PG&E pipelines

New Initiative for 2013 Expand reach of training by offering web-based training module(s)

QUESTIONS