Conference floor Mobile internet In-store Watch the video on

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Presentation transcript:

Conference floor Mobile internet In-store Watch the video on Advertiser De Bijenkorf Goals Results Campaign IBC Shopping Drive store traffic from IBC conference to de Bijenkorf Creative Flyers with ShotCode Conference floor Mobile internet In-store Watch the video on Concept Design Execution Media Digilogue / MADS MADS Digilogue

Generate store traffic Build database of customer data CTR: 1,33% Advertiser H&M Goals Results Campaign Autumn 2008 collection Generate store traffic Build database of customer data CTR: 1,33% Impressions: 350,000 Creative Concept Design Execution Media Mobiento (Sweden)

Awareness of the new spring 2008 collection Advertiser H&M Goals Results Campaign Spring 2008 collection Awareness of the new spring 2008 collection 20% discount after filling in quiz questions Creative Concept Design Execution Media Mobiento Adiento

Advertiser H&M Goals Results Campaign Roberto Cavalli / SE Store locator Sign up for promotional email alerts Display of new collection Creative Concept Design Execution Media Mobiento