20th Anniversary. 20th Anniversary What is different? Celebration of 20 years New categories – digital area Online entries Awards evening on the Saturday.

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Presentation transcript:

20th Anniversary

What is different? Celebration of 20 years New categories – digital area Online entries Awards evening on the Saturday – a celebration Linked to the PRISA Conference and ICCO board meeting Young judges (+ 60 others)

The new categories Best use of communication in a township revitalisation or education campaign Social Media as the primary method of Communication (best use of social media to lead a programme Social Media as the primary method of Communication (best use of social media to lead a programme with no social media spend) Social Media to launch a new product

Expectations Greatest number of entries Greatest number of people attending Heightened awareness – BDFM on board High calibre Great support Collaboration Fun, different, focused, expressive, innovative

About judging Marilyn Watson is overall Chief Judge We have a cluster chief judge in each cluster Then 5 judges for each cluster – all specialists in the clusters they are judging. 10 Clusters including individual, student, SML agency, African campaign, Campaign of the Year From Corporate (PR practitioners, clients who use PR practitioners) From Consultancies From Government and NGO Young Judge Credible, experts, respected

International benchmark I have judged many industry awards, notably the IPRA Golden World Awards, PRCA MENA awards, ICCO Awards, the Global Alliance COMM PRIX Awards - the only global awards that honour outstanding performance in public relations and communication management as well as the PRISM Awards and Ad Review Awards.

The outcomes South Africa is right up there Creative Research is always the downfall Measurement is slowly becoming a global standard We can compete

What’s in it for the winner Measurement against your peers Good for clients / employers / stakeholders Recognition Reputation Profile building And what you make of it: signatures, website, social media, your peers, PRISA, clients, stakeholders, profiles.

Where to from here Call for entries is on the websites: www.prisa.co.za www.prism-awards.co.za Closing date 17th March Judging Function 6th May #prism2017