Viewing Trends Overview March 2017 Viewing Trends Overview

Total Viewing March 2017 Irish adults aged 15+ watched TV for an average of 3 hours and 17 minutes each day in March 2017 89% (2hrs 57mins) of this viewing was live with the other 11% (21 min per day) time shifted. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Average Minutes Viewed Daily March 2017 Housekeepers with Children watched 3 hours 6 min of TV every day in March 2017 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

TV Viewing Live v Time shift Year on Year March 2017 V’s March 2016 Live Time-Shift PVR Ownership Jul 2016 59% Jan 2017 60% PVR ownership is now at 60%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and 15-24yrs Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Weekly reach of TAM Ireland Commercial Channels March 2017 TAM Ireland commercial channels reached 91% of housekeepers, 87% of housekeepers with kids, 83% of ABC1 adults and 83% of 25 - 44 yr olds each week in March Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Commercial Impacts March 2017 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Based on 30” sec 000s, Individuals 4+ Top 10 Advertisers March 2017 Based on 30” sec 000s, Individuals 4+   1 Procter & Gamble Ireland 2 Reckitt Benckiser 3 Loreal 4 Bskyb Ltd 5 Eir 6 Unilever 7 Johnson & Johnson 8 Vodafone 9 Virgin Media 10 Diageo Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National