By: Nikola Vukosavovic

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Presentation transcript:

By: Nikola Vukosavovic Varsity #1 By: Nikola Vukosavovic

Marketing Goals Business Goals Increasing popularity exposure and awareness Becoming most popular bar in state of Maine Attract big customer base Provide the best service to customers Business Goals First year Serving more than 800 people per week Exceed our revenue and make million dollars Be the largest broadcasting of the widest variety of sporting events Intermediate to Long-term goals To earn net profits of 4 million dollars in 5 years Open up a second, or possibly third bar

SWOT Analyses

Market Analysis Middle Class, “White Collar” office workers Late night visitors and weekend partiers Beer Connoisseur and Gourmand

Key Success Feature System Affectivity Financial Support Creating strong brand identity Good Advertising campaign

Advertising Campaign “Only cool Kids can play with Varisty 1” Choosing Media Channels Budget

“VARSITY 1”-Sport bar “Only cool ones Make Varsity 1” Happy Hours Address - Congress St, Portland, ME 04101 Make Varsity 1” Happy Hours Monday-Friday 4pm to 7pm “VARSITY 1”-Sport bar

Thank you !