Introducing Microsoft SQL Server 2008 R2 Master Data Services 2010 Microsoft BI Conference Required Slide SESSION CODE: BIE203 Introducing Microsoft SQL Server 2008 R2 Master Data Services John McAllister Group Program Manager Microsoft Corporation

Other Sessions ASI06-INT | Building Operational MDM Solution with Microsoft SQL Server Master Data Services and Microsoft BizTalk Server – Monday at 4:30 BIE02-INT | Microsoft SQL Server Analysis Services Dimension Management with Master Data Services (MDS) - Tuesday at 3:15 BIE301 | Architecture of Master Data Services in Microsoft SQL Server 2008 R2 -- Wednesday at 9:45

2010 Microsoft BI Conference Today’s Agenda Brief Problem Description Demo, demo, demo!

2010 Microsoft BI Conference What is the problem? You need reliable data that you can manage and share – an authoritative source

What kind of data are we talking about? Relatively slow changing data Nouns of the business Multiple systems and stakeholders need to contribute & subscribe Hierarchies and dimensions may be important

Why do I need an MDM Solution when I can? 2010 Microsoft BI Conference Why do I need an MDM Solution when I can? Build a simple app Assemble data with ETL Pull data from the warehouse Source from ERP or CRM Edit dimensions directly - Expensive, incomplete - No human workflow - How did the data get there? - Is it all there? Should it be? - Is that scalable, shareable?

MDM is Not A new concept A single technology Easily solved in a single pass

How does MDS help solve the problem? Store SQL Database Security Transaction Management Integrate Data interface (table/view) WCF API Enforce Process Stewardship UI Rules Workflows & Notifications

Example Architecture ERP MDM Server Web User Real-time (BizTalk) Modeling, Stewardship Application (Service) CRM SharePoint Workflow Database Bulk (SSIS) Cube Dimensions Outlook Email Notification

How do I do it? Decide which data you want to manage Build a model Load data Create rules Establish Workflows and Notifications Declare Data Security Create refresh processes Share the data

Overview of MDS DEMO

Resources Learning Required Slide www.microsoft.com/teched Tech Ed North America 2010 12/29/2018 8:45 AM Required Slide Resources Learning Sessions On-Demand & Community Microsoft Certification & Training Resources www.microsoft.com/teched www.microsoft.com/learning Resources for IT Professionals Resources for Developers http://microsoft.com/technet http://microsoft.com/msdn © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Complete an evaluation on CommNet and enter to win! Tech Ed North America 2010 12/29/2018 8:45 AM Required Slide Complete an evaluation on CommNet and enter to win! © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Sign up for Tech·Ed 2011 and save $500 starting June 8 – June 31st http://northamerica.msteched.com/registration   You can also register at the North America 2011 kiosk located at registration Join us in Atlanta next year

PowerPoint Guidelines Blank Background option for use with content that extends over Purple line art 12/29/2018 8:45 AM PowerPoint Guidelines Font, size, and color for text have been formatted for you in the Slide Master This template uses Calibri, a standard Windows Vista/7 and Office 2007/2010 font Use the color palette shown below Primary Secondary SAMPLE FILL SAMPLE FILL SAMPLE FILL Sample Fill Sample Fill Sample Fill Sample Fill Sample Fill Sample Fill Sample Fill Sample Fill Sample Fill Sample Fill © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

PowerPoint Template Subtitle color 12/29/2018 8:45 AM PowerPoint Template Subtitle color Example of a slide with a subhead Set the slide title in “All Caps” Set subheads in “Sentence case” Generally set subhead to 28pt or smaller so it will fit on a single line The subhead color is defined for this template but must be selected; In PowerPoint 2007, it is the sixth font color from the left Hyperlink color: www.microsoft.com © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Slide for Showing Software Code 2010 Microsoft BI Conference Slide for Showing Software Code Use this layout to show software code The font is Consolas, a monospace font The slide doesn’t use bullets but levels can be indented using the “Increase List Level” icon on the Home menu

Table Format Table Title Column 1 Column 2 Column 3 Column 4 Column 5

2010 Microsoft BI Conference Bar Chart Example

Pie Chart Example 12/29/2018 8:45 AM © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2010 Microsoft BI Conference Line Chart Example

2010 Microsoft BI Conference Area Chart Example

Demo Title Name Title Company DEMO

2010 Microsoft BI Conference Video Title VIDEO

Customer Title Name Title Company CUSTOMER

Partner Title Name Title Company PARTNER

Announcing Title ANNOUNCING

2010 Microsoft BI Conference Required Slide Track PMs will supply the content for this slide, which will be inserted during the final scrub. 2010 Microsoft BI Conference Track Resources Resource 1 Resource 2 Resource 3 Resource 4

2010 Microsoft BI Conference Required Slide Resources Learning Sessions On-Demand & Community Microsoft Certification & Training Resources www.microsoft.com/teched www.microsoft.com/learning Resources for IT Professionals Resources for Developers http://microsoft.com/technet http://microsoft.com/msdn

2010 Microsoft BI Conference Required Slide Speakers, please list the Breakout Sessions, Interactive Sessions, Labs and Demo Stations that are related to your session. 2010 Microsoft BI Conference Related Content Breakout Sessions (session codes and titles) Interactive Sessions (session codes and titles) Hands-on Labs (session codes and titles) Product Demo Stations (demo station title and location)

2010 Microsoft BI Conference Required Slide Complete an evaluation on CommNet and enter to win!

12/29/2018 8:45 AM © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2010 Microsoft BI Conference Required Slide