Lesson Objectives Define fashion Identify merchandise categories of fashion Explain difference between style and design Identify design elements Explain why fashion is important

What Is Fashion? Existing type of clothing preferred by a large segment of the public that represents social interaction and status

Merchandise Categories Staple items Basic items Purchased regularly Usually in stock at stores all the time Little change in style Fashion merchandise Goods popular at a certain time Numerous style changes Updates in inventory required

Style vs. Design Style Particular shape or type of apparel items identified by the distinct features that make it unique Design Particular or unique version of a style due to specific arrangement of the design elements Establishes the appearance of the finished product

Design elements Color (3 dimensions) Hue – quality of color Value – lightness of darkness of color Intensity – brightness or dullness of color Line Directs eye movement Applied by construction details (seams and darts) and color

Design Elements (cont) Shape Aka silhouette Overall form or outline of garment 3 shapes: –Straight (tubular) –Bell-shaped (bouffant) –Bustle shape (back full)

Design Elements (cont) Function Intended use or purpose of the item –Beautify –Adorn –Express –Identify –Protect Texture Feel and look of material or fabric Applied by used of fibers, yarns and fabric construction Influences shape and drape of garment

What items are included in fashion? Clothing (garments) –Mens, womens childrens Accessories –Shoes, purses, leather goods, jewelry, scarves/neckwear, underwear/lingerie, eyeglasses, fragrances Home Furnishings –Window treatments, furniture coverings, decorative items (lamps, pillows, wall hangings)

Why is Fashion Important?

Importance to People Identifies social position Reflects a persons self-image Affects how a person interacts with others

Economic Importance Affects global and local economies $14 Billion in sales in NYC 1.3 million workers in 2009 producing more than $50 Billion in products Spurs employment in other industries –Transportation, hotels, restaurants –Reflects economic environment

Lets Review What is the definition of fashion? What are the 2 merchandise categories of fashion? What are the 5 elements of design? What are the 3 dimensions of color? What are the 3 basic shapes? What are the 3 types of items included in fashion? Why is fashion important?