Fashion Show Background Vocabulary Chapter 2

Apparel Mart Wholesale centers located in major cities throughout the United States leasing space to manufacturers

Bridge Less expensive alternative to designer fashions

Consumer Show Show presented to the consumer

Contemporary Fashion forward apparel category at a price-point between bridge and budget

Cooperative Fashion Show Retailer and manufacturer show in which both parties share expenses

Designer Creator of original apparel designs and the ready-to-wear apparel category with the highest price-points

Fashion Trend Show Show produced to introduce consumers to latest trends in silhouettes, fabrics, colors, and themes of new seasonal merchandise

Fashion Week Designated time when many designer collections are brought together and shown as a series of fashion shows

Formal Runway Show Conventional presentation of fashion similar to a parade, featuring a series of models who walk or dance on a runway in a sequential manner

Haute Couture French high fashion industry featuring clothing produced from a client’s made-to-order measurements

Informal Fashion Show Casual presentation of garments and accessories

In-Store Training Fashion Show Fashion show presented to train store personnel coinciding with fashion trend shows

Junior Styles appropriate to the younger figure

Magazine Tie-In Show Cooperative fashion shows between major fashion publications and individual retailers

Mannequin Modeling Modeling in a store window or on a display platform by live models who strike similar poses to the stationary display props for which they have been named

Market Calendar Published dates of trade shows known as market weeks

Market Week Time designated for producers of a specific category of merchandise to open sales on the season’s new styles

Missy Conservative looks available at better, moderate, or budget price points

Press Show Fashion show held specifically for the press to preview the fashions before public viewing

Production Show Most dramatic or theatrical production type, may also be called a dramatized or spectacular show

Ready-to-Wear Mass-produced fashion

Special Interest Show Show presented to consumers that have special affinity with each other or a unique vocation

Specialty Market Show Shows geared to a specific, narrowly defined group of consumers

Tea-Room Modeling Informal fashion show presented in a restaurant where models walk from table to table displaying garments

Trade Any activity aimed at distribution of fashion and related products within the industry

Trade Association Groups of individuals and businesses acting as a professional, nonprofit collective in meeting common interests

Trade Fair International trade shows

Trade Show Group of manufacturers presenting their lines to retailers and press one to four times each year

Trunk Show Informal fashion show that features garments from one manufacturer or designer at a retail store