Principles and Elements of Design Review

Fashion Illustration Croquis - A fashion illustration of a body that can be duplicated to use for designing. Fashion figures - taller and thinner than the average real person. Proportion – the relationship of a part to the whole. 3/5 is the “golden ratio”. Silhouette – the shape of one’s body or a garment.

Ideal Silhouette The perfect shape! The ideal body is said to be 8 heads tall with 7/8 of it below the head. Standards of beauty change over time.

Body Types Figure – a term used for the shape of a woman’s body Physique – a term used for the shape of a man’s body

Illusion Visually appearing different from what something really is! One can create an illusion by applying the principles and elements of design.

Principles & Elements of Design Balance Color Proportion Line Rhythm Form Emphasis Texture

Design- the arrangement of details in a garment Proportion - a principle of design that concerns the spatial (size) relationship of all parts in a design to each other and the whole Rhythm – repetition throughout a design using line, shape, color, texture or pattern Harmony - pleasing visual unity of a design created by a tasteful relationship among all parts within the whole. Emphasis - principle of design that uses a concentration of interest in a particular part or area of a design. Balance - the principle of design that implies equilibrium or steadiness Texture - an element of design concerned with the tactile quality of goods, or how the surface feels and looks

Line Gives direction Divides the body into areas

Form 3-dimensional shape

Color Hue is another name for color. Color Schemes: Monochromatic – one color can be tints and shades Analogous – colors next to each other on the color wheel Complementary – colors opposite each other on the color wheel Split Complementary – a color and two colors on either side of its compliment Triad – three colors, equal distant from each other on the color wheel Accented neutral – a neutral with a pop of color

Primary Colors Red Blue Yellow

Secondary Colors Orange Green Violet

Intermediate Colors “Tertiary” Blue-violet Blue-green Yellow-green Yellow-orange Red-orange Red-violet

Neutrals Black Grey Beige Tan White

Color continued A tint is lighter than a pure hue. Add white. A shade is darker than a pure hue. Add black. Light colors tend to make things look larger. Dark colors tend to be slimming.

Texture The look and feel of fabrics 1. Structural fibers, fabrication methods, finish, hang 2. Printed overall design or emphasis elements

Rhythm Repetition – a repeated shape Gradation – repetition is Regular = consistent Irregular = random Gradation – repetition is altered in one area in a consistent manner Radiation - line or shape radiates from a center point

Proportion The relationship of all parts in a design to each other and to the whole. The most pleasing proportion is 3/5 - the Golden Ratio. Horizontal relationship

Emphasis Principle of design that uses a concentration of interest in a particular part or area of a design. *Focal Point The most important visual element dominates over all .

Wardrobe The clothes and accessories a person has When planning a wardrobe, consider: Lifestyle Personality Physical attributes Climate Social standards

Wardrobe Planning Inventory your clothing Evaluate each piece Plan for what you need to shop for Use a personal wardrobe consultant, if you wish Organize your closet Care for and protect your clothes

Harmony Pleasing visual unity of a design created by a tasteful relationship among all parts within the whole.

Balance Implies equilibrium or steadiness Vertical 1.Formal = symmetrical Both sides are the same. 2.Informal = asymmetrical Both sides are different, but still balanced.