Tourism Business Improvement District for Birmingham & Solihull Funding the future Birmingham & Solihull needs to competitively promote its offer Requires a new partnership Needs to leverage new financial resources Private sector needs a new vehicle to create financial resources Proposing creation of an industry led, independent body... Tourism Business Improvement District for Birmingham & Solihull

Group of businesses who, through a ballot process, agree to pay a levy What is a TBID? Group of businesses who, through a ballot process, agree to pay a levy Levy determined by an agreed formula and paid to an agreed delivery body in order to sell, promote and develop local tourism sector Governed by an elected and independent board of representatives made up of levy payers Board appoints a delivery body to implement an agreed programme of activities, funded by the levy All funds are 100% invested in the programme The board is responsible for evaluating the impact and success of the programme

How is it funded? The principal source of TBID funding will be an annual levy which will be applied to all hotels and serviced accommodation providers with 30 or more bedrooms in Birmingham and Solihull. A REVPAR based formula is proposed; based on the formula below: Total number of bedrooms for a particular hotel x 365 x average annual RevPAR per day per bedroom = Y    (n.b., ‘RevPAR’ is calculated by multiplying ‘Bedroom Occupancy’ by ‘Average Achieved Room Rate’). The levy is then calculated by multiplying Y by the relevant geographic % levy

Public sector funding will likely diminish in next 5 years Summary To continue current growth trajectory and maximise impact of huge investment in infrastructure will require a new approach to promoting the visitor economy Public sector funding will likely diminish in next 5 years It’s an increasingly competitive market nationally & internationally We can’t keep doing what we’ve always done... We need to FOCUS and work together. We need to INVEST in our future, so we can GROW our markets. The creation of a TBID for Birmingham & Solihull is an opportunity for you to shape the development and promotion of Birmingham and Solihull as a visitor destination. It is your chance to work with partners to bring more custom to the region, build your business and boost the area’s reputation.