Executive Summary Problematic Situation Cathay Pacific Catering Services (CPCS) is facing difficult challenges in its flight catering industry, due to internal and external problems. Solution 1: Employee Motivation [Short-term] To deal with labor shortage through employee participation and profit-sharing system. Solution 2: High-End Ready Meal [Mid-term] As a diversification strategy, tap into high-end ready meal industry by exploiting CPCS’s preservation technology. Solution 3: Air-Theme Restaurant [Long-term] To provide outstanding flight experience as well as prestigious first class gourmet food for mid-class customer groups.

Index Executive Summary Overview Environment Analysis Solution 3.1 Employee Motivation 3.2 High-End Ready Made Meal 3.3 Airplane Theme Restaurant Conclusion

Appendix *NPV