Reader Demographics & Market Reach Nation Newspapers

Barbados Population - By Age* *Based on information from the Barbados Statistical Service

Our Newspaper Readership Barbados has a very high level of newspaper readership Based on total population, the island has one of the highest adult literacy rates in the world* - 99.7% 93% of the population admit to reading a newspaper** Majority of newspaper readers are loyal to The Nation When you advertise with The Nation you reach all demographics of the market * World Facts Now – Data-Maps and World Bank Group, statistical data **Based on information from the Systematic Survey on Newspaper Readership November 2005

Comparative Newspaper Readership Statistics* *Based on information from the Systematic Survey on Newspaper Readership Nov ember 2005 *Based on information from the Systematic Survey on Newspaper Readership November 2005

% of Total Readership - Newspaper Comparison* *Based on information from the Systematic Survey on Newspaper Readership Nov ember 2005 *Based on information from the Systematic Survey on Newspaper Readership November 2005

Market Share of Newspaper Readers in Barbados* *Based on information from the Systematic Survey on Newspaper Readership November 2005

Competitive Analysis of Cost-Per-Thousand Ad Rates* *Cost-per-thousand is based on the cost of a full-page ad, divided by the circulation number on any given day. All figures are audited by KPMG for the six months ended June 30th 2005. ** Other newspaper information taken from circulated correspondence

Nation Readers - By Income Level* *Based on information from the Systematic Survey on Newspaper Readership November 2005

Nation Readers - By Gender* *Based on information from the Systematic Survey on Newspaper Readership November 2005

Nation Readers - By Age* *Based on information from the Systematic Survey on Newspaper Readership November 2005

Why Advertise with The Nation? Expand your reach in the local and regional market You expect results, we deliver everytime Online or in print, our Advertising Products and Services as well as our Community Outreach Initiatives offer you the perfect promotion vehicles to reach target audiences We are a reliable partner We truly know our audience We offer you more extensive brand exposure than any other medium in the market We have products geared for your business. We have the most competitive & cost effective newspaper advertising rates in the market!

Key Advertising Contacts Wilfred Field Advertising Manager/ Director Tel: 246-430-5510 Email: wilfredfield@nationnews.com Paulette Jones Assistant Advertising Manager Tel: 246-430-5412 Email: paulettejones@nationnews.com

Key Advertising Contacts Trevor Marshall Advertising Administration Manager Tel: 246-430-5512 Email: trevormarshall@nationnews.com Valerie Hope Marketing Executive Tel: 246-430-5589 Email: valeriehope@nationnews.com

Contact Us The Nation Publishing Co. Limited P.O. Box 1203 Fontabelle St. Michael Barbados, BB11000 West Indies Website: www.nationnews.com Tel: (246) 430-5400 Fax: (246) 430-9214