Chapter 2 FASHION By Mary Wolfe Knowing About Fashion Chapter 2 FASHION By Mary Wolfe

STYLE A particular design, shape, or types of apparel item Styles come Polo Shirt A particular design, shape, or types of apparel item Styles come and go Mini skirt Bell bottoms Poodle Skirt Bermuda Shorts Country or “Annie Hall Look”

FASHION The display of currently popular style of clothing Most accepted and up-to-date Continual process of change

Fad Temporary passing fashion Usually out of the ordinary

APPAREL All men’s, women’s, and children’s clothing A garment is a specific piece.

SILHOUETTE The shape of clothing styles The general direction a silhouette takes shows a fashion trend

High Fashion High Style Latest and newest fashions Jennifer Garner's vintage Valentino is one of the likely candidates for Oscar dress "interpreters." By Laura Rauch, AP Actress Reese Witherspoon arrives at the Academy Awards Sunday. http://www.usatoday.com/life/enter/movies/oscar2002/2002-03-26-knockoffs.htm

Avant-garde Most daring and wild designs Too far out to be considered fashion Draws attention to the wearer http://www.ellenlawlor.com/id25.html

Classic Continues to be popular even though fashion changes Always acceptable

Garment Fit Fitted to the shape of the body Draped to hang over the body Tailored garments are sewn to fit the body Composites are a combination lf draped and tailored

Haute Couture “Finest dressmaking” in French High fashion industry, where the designer creates the original, individually designed fashion Expensive with limited numbers Exclusive label of the designer May be exclusively designed for a certain person

Made to Order or Custom Order Not designed for the person, but made to fit a certain person May order from a runway or after seeing a sample or sketch

Copies Look like the haute courtier garments Are produced in quantities May be sold in high end department stores Lower quality of construction and fabrics

Knock-offs Lower priced copies of the garments Results from fashion piracy

Ready to Wear Mass produced the factories Standard sizes Manufacturing companies label

The Stores Retail sells to customers Wholesale sells to the trade Overruns are the garments left at the end of the season that have not sold Irregulars and seconds may have flaws

Prices High-priced designers get much attention, but account for only a tiny % of the clothing sold 1/3 of all sales go to the moderate priced market 2/3 of all sales go to the lowest priced market

Fashion Cycle Periodic return of specific styles or general shapes New style created It is introduced to the public Adopted by fashion leaders It is worn by many people Discarded for a newer style Can last several months or several years

Fashion silhouettes of the past 3 specific silhouettes would become popular every 100 years The bell 1740’s and again in the 1840’s Back fullness in the 1780’s and again in the 1880’s Tubular in the 1820’s and again in the 1920’s

Social, Economic, and Political Influences Fashion has always reflected the social conditions, current events, technology, popular entertainment, peoples values and attitudes. Historically people dressed according to their social class

Economic and Political Hard Times Clothing usually gives a more serious, conservative image During “good times,” clothing is brighter, more adventuresome, more fun

Hemline Index As hemlines rose, the stock market rose (1920’s and 1960’s) People’s moods are affected by the way they dress During WW II, the government restricted the amount of fabric to be used for civilian clothing, so styles became tighter, with no cuffs, and skimpy seam allowances