Recent IPTV standardization and business model in Japan Global Standards Collaboration (GSC) 14 DOCUMENT #: GSC14-PLEN-056 FOR: Presentation SOURCE: TTC AGENDA ITEM: 6.5 IPTV CONTACT(S): Shinji ISHII Recent IPTV standardization and business model in Japan Shinji Ishii Vice-Chairman IPTV Working Group of TTC Geneva, 13-16 July 2009

Highlight of Current Activities Coordination between　standardization and business model in Japan Commercial IPTV service is widely spreading to the public in Japan IPTV functionality being installed in TV sets. Standardization in TTC Consensus-building: IPTV operators (telecom operators), broadcasters and manufactures Upstream activity to ITU-T IPTV-GSI Geneva, 13-16 July 2009

Strategic Direction Goal : Provide standardized IPTV　service to the public all over Japan ☟ IPTV services can be received by mass production retail TV sets as well as by STB (Set Top Box). IPTV functionality being installed into TV sets Use common key components of broadcasting receiver IPTV operators harmonized IPTV specification documents with broadcasters and manufactures for future expansion of IPTV services. Geneva, 13-16 July 2009

Network provider and IPTV service operator must be separate operators Challenges Harmonization between domestic and global de jure standardization (especially, ITU-T IPTV-GSI) Network provider and IPTV service operator must be separate operators Japanese regulatory issue: Refer to supplementary slide Geneva, 13-16 July 2009

Actions (1/2) TTC/IPTV Working Group has four Sub-working groups. (upstream activity to ITU-T) Network architecture SWG: SG11, 13 and NGN-GSI IPTV architecture, IPTV requirements, alignment with NGN network QoE SWG SG12, Q4/13 QoE and QoS (monitoring, measurement methods, requirements and mechanisms) Geneva, 13-16 July 2009

Contents protection SWG Actions (2/2) Contents protection SWG SG17 Contents and IPTV service protection (architecture, requirements, functions) End system SWG SG9 and SG16 Home network, terminal and applications Geneva, 13-16 July 2009

Selection of IPTV service operator A TV sets can provide multiple IPTV service R/C R/C R/C Broadcasting Services Operator IPTV Service operator A IPTV Service operator B IPTV Service operator C Network Provider A Network Provider C R/C “Service change” button On TV Remote Controller Geneva, 13-16 July 2009

Supplementary Slides Geneva, 13-16 July 2009

Japanese regulation on IPTV Service IPTV Service Provider (ISP) IPTV Service (Platformer) Broadcaster on telecommunications services (Law Concerning Broadcast on Telecommunications Services) BB Cable Corporation Network Provider (Telecommunications Business Law) Geneva, 13-16 July 2009