Customer Loyalty Program

Loyalty Program Customer loyalty is a program run by a company that offers benefits to frequent customers. Those benefits may be in the form of discounts, rebates, free products, or other promotions. An effective customer loyalty program rewards customers who buy from a business on a regular basis, encouraging the customer to return frequently. © 2018 Convergence Resources Pvt Ltd. All Rights Reserved

Purpose of a CLP Loyalty programs have several goals: increase business, improve sales, strengthen the relationship between the customer and the business, and keep the customer coming back on a regular basis. One important element of meeting these goals is ensuring the program has a benefit to the customer. © 2018 Convergence Resources Pvt Ltd. All Rights Reserved

Purpose of a CLP It costs a business about 5-10x more to acquire a new customer than it does to sell to an existing one? Not only that, but existing customers spend 67% more than new customers. In short, customer loyalty really pays off -- and customer loyalty programs pay for themselves. © 2018 Convergence Resources Pvt Ltd. All Rights Reserved

CLP Models 1) Simple Point System This is the most common loyalty program methodology. Frequent customers earn points, which translate into some type of reward. Reward can be a discount, a free item, or special customer treatment, customers work toward a certain amount of points to redeem their reward. Being practiced at Jotun Paints, Kansai Paints & Master Group © 2018 Convergence Resources Pvt Ltd. All Rights Reserved

CLP Models 2) Tier System Finding a balance between attainable and desirable rewards is a challenge for most companies designing loyalty programs. One way to combat this is to implement a tiered system which rewards initial loyalty and encourages more purchases. © 2018 Convergence Resources Pvt Ltd. All Rights Reserved

CLP Models 3) Upfront Charge Loyalty programs are meant to break down barriers between customers and your business. In some circumstances, a one-time (or annual) fee that lets customers bypass common purchase barriers is actually quite beneficial for both business and customer. By identifying the factors that may cause customers to leave, you can customize a fee-based loyalty program to address those specific obstacles. © 2018 Convergence Resources Pvt Ltd. All Rights Reserved

CLP Models 4) Non-Monetary Programs Truly understanding your customer means understanding their values and sense of worth, and shared valued have a huge impact on if a customer will be loyal to a brand. In fact, CeB surveyed consumers on customer loyalty and found that customers were loyal "not to companies, but to beliefs." © 2018 Convergence Resources Pvt Ltd. All Rights Reserved

CLP Models 5) Partner Programs Strategic partnerships for customer loyalty can be super effective for retaining customers and growing your company. Suitable for Air Lines, Banks Being practiced by UBL, Standard Chartered etc discounts/offers at food points (KFC, McDonalds), entertainment (CinePAX etc) © 2018 Convergence Resources Pvt Ltd. All Rights Reserved

CLP Models 5) Lucky Draws Suitable for shops, malls or festivals. Draws can be on daily/monthly or eventual basis © 2018 Convergence Resources Pvt Ltd. All Rights Reserved

Our Deployed Solutions 1) Jotun Paints It is designed for painters & based on point system. Rewards are in shape of Domestic Appliances, Gadgets & Vehicles. Follows complete approval cycle with detailed log. 2) Kansai Paints Designed for painters & it is also based on point system. Rewards are in form of discount vouchers. 3) Master Group of Companies Designed for Customers, Dealers & Salesman. It is based on purchases having more than predefined value. Rewards are in shape of Domestic Appliances. Customers are also obliged with periodic lucky draws. © 2018 Convergence Resources Pvt Ltd. All Rights Reserved

Solution road map 1) Loyalty Card 2) Points Earning Loyalty Card having unique loyalty/Customer # (18-87654) to be issued to new/existing customer(s) (subject to eligibility) LC may have customer Name, contact, address, Photo On back side, gifts/benefits can be printed as well as help line no Cards can be categorized as Gold/Platinum Platinum customers can also be included in periodic lucky draw 2) Points Earning Points will be earned against each sale, customer can check earned points by calling at center, via web portal or 2 way short code service dynamics of points can be Invoice above certain amount (price based slabs) Invoice above certain margin of profit Invoice having variety of products (to cater amount vs margin) © 2018 Convergence Resources Pvt Ltd. All Rights Reserved

Solution road map 3) Redemption Customer can redeem points against any of offered gifts Discount vouchers (applies to new purchase) Branded Gift Hampers © 2018 Convergence Resources Pvt Ltd. All Rights Reserved

Loyalty Program Features: Benefits: Customer Registration Redemption Invoice integration into LP SMS about earned points SMS alert upon redemption eligibility for any item Redemption Redemption upon customer request Friends Approval Process Intimation & Dispatching Features: SMS Integration Email Integration Invoice Analysis Customized Reports LP Support Benefits: Customer Satisfaction Sales Analysis Improved Service © 2015 Convergence Resources. All Rights Reserved

LP integration with Call Center © 2015 Convergence Resources. All Rights Reserved

LP integration with Call Center Call Center Solution Telemarketing CMS Market Intelligence Features: Outbound Inbound Redemption Queries Telemarketing Revenue Improvement Post Sales Support Surveys © 2015 Convergence Resources. All Rights Reserved

Loyalty Points Redemption (CLP) © 2015 Convergence Resources. All Rights Reserved

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© 2015 Convergence Resources. All Rights Reserved Contact Us Office Address: Office # 4, 6 & 7, 2nd Floor National Business Center, Shamsabad, Murree Road, Rawalpindi, Pakistan Tel: 051-457-5696-8 Email: support@conresint.com Web: www.conresint.com © 2015 Convergence Resources. All Rights Reserved

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