MODULE 5: CONTENT

A variety of VERBAL formats contribute to storytelling content. THERE ARE DEFINITELY TIMES WHEN WORDS TELL A STORY BEST. VERBAL ELEMENTS ALL HAVE IMPORTANT FUNCTIONS. VISUAL APPEAL MAKES VERBAL ELEMENTS MORE READABLE. 1 2 3 Content

1 2 3 Content A TRADITIONAL FEATURE serves as the primary story supported by detailed story captions.

1 2 3 Content Popular teen magazines provide inspiration for INTERACTIVE story presentations.

1 2 3 Content A CALENDAR presentation reports on the major events of the month.

VISUAL elements deliver much of a yearbook’s content. VISUAL IMAGES COMMAND READER ATTENTION. PHOTOGRAPHS HAVE STRONG STORYTELLING POTENTIAL. CONTEMPORARY YEARBOOKS OFTEN FEATURE MANY PHOTOS PER SPREAD. ILLUSTRATIONS WORK FOR MORE ABSTRACT SUBJECTS. 1 2 3 Content

1 2 3 Content PHOTO VARIETY: A dynamic spread features a variety of different photo types and presentations.

1 2 3 Content A PHOTOJOURNALISTIC image commands center stage and serves as a reader entry point.

1 2 3 Content MONTAGE: A package of six action photographs serves as the dominant element.

The strongest content is the result of TEAMWORK. IT’S IMPORTANT TO MAKE THOUGHTFUL DECISIONS ABOUT VERBAL AND VISUAL FORMATS. VERBAL AND VISUAL JOURNALISTS MUST WORK TOGETHER. PLANNING AND COMMUNICATING PREVENT REDUNDANCY. 1 2 3 Content

1 2 3 Content TEAMWORK: “The Planning Ahead” form facilitates the planning of the spread’s verbal content.

1 2 3 Content TEAMWORK: “The Planning Ahead” form facilitates the planning of the spread’s visual content.