Identify Market Opportunities

Case Study – Mass Transit Market Study for a Rolling Stock Manufacturer Requirement Solution The in-depth research and findings were delivered to the client as an analytical report on the global mass transit industry. The detailed research reports included, Industry Overview Manufacturing Capabilities –(volume and value) Competitive Landscape Pipeline and Rumored Projects Market Opportunities Recommendations for regions and upcoming projects A major manufacturer of train cars wanted to identify new opportunities in upcoming mass transit projects. The scope of our research included: Industry research Summarization of global competitors Market Potential Project pipeline by region, including rumored projects Potential bidders (local and global) Methodology Client Benefits and Feedback We conducted thorough research of the industry through:- Secondary research, including proprietary sources. Primary research (15 interviews with OEMs; 10 with Government agencies; 5 each with Associations and Infrastructure companies). Our Analysts gathered the information, analyzed the industry and market trends and developed market models and forecasts. The manufacturing capability data helped the client realize the potential competitors. Information from government sources helped the client focus its sales efforts. Early-stage and rumored project information allowed the client to identify and target opportunities.

Case Study- Global Wind Turbine Rotor Blade Market Assessment Requirement Solution A competitor in the wind equipment market wanted an assessment of the market for its 50-150 KW range rotor blades . In particular it wanted to know: Which were the growth markets. The strategies of their main competitors. Features of major competitor products. Attitudes and requirements of potential clients. Relevant upcoming projects. New and upcoming technology trends. TBRC delivered a detailed report covering: Market and technology Trends Market volume and market share Products and Prices Competition (Porter’s Five Forces) Analysis of major upcoming projects by geography Company profiles of top companies (SWOT Analysis) including LM Windpower, Vestas, Enercom, Gemesa, Suzlon, Nordex ,Siemens Highlights of all interviews Comprehensive sourcing Methodology Client Benefits and Feedback TBRC conducted research through: Secondary research: Including EWEA, AWEA, Global Wind Energy Council, IRENA Primary research: 10 supply-side interviews: Sales and Marketing, R&D and Product Development Heads at the company and its competitors. 20 interviews with distributors, associations, Government agencies, technical consultants and turnkey contractors. Our Analysts used the information gathered from the above sources, analysed and forecast the data. Market forecasts helped the client to identify the most attractive and dynamic geographic markets. Information on competitor products and potential clients was reflected in the company’s marketing efforts.

Case Study- Full Time Engagement for Consumer Company Requirement Solution The Investor Relations head of a global drinks company wanted ongoing support for producing internal and external reports and presentations. Work included: Presentations on the company Research for internal and external presentations on the company’s products, customers and markets. Analytics on consumer surveys and panel feedback. Press and social media response tracking. The research and findings were delivered to the client as a: Analyst presentations Draft press releases Financial Benchmarking studies Product portfolio comparisons Consumer feedback studies Methodology Benefits and Feedback A consultant was assigned to the project on an Full Time Equivalent (FTE) basis. The consultant was chosen for their intelligence, strong communications and good knowledge of the consumer markets. An MBA finance with 3 years research experience who also had a strong understanding of company financials was selected. At the start of the project, the consultant spent two weeks on-site with the client to fully understand the need. The Consultant was supported by an manager to help them utilise superior research processes, analytic frameworks and to drive the client’s output. The engagement allowed the client to improve the volume of presentations and releases for its clients. the media and investors. Closer tracking of social media and press response fed back into the company’s investor relations practices.

Case Study – Medical Market Research for a Therapeutic Device Manufacturer Requirement Solution A leading medical manufacturing company with an implantable pacing device approved for use in Europe wanted to understand the potential of the market in Europe. The scope of our research included:- Market volume and value Competitive landscape Pricing of the products Products launched and pending Barriers to entry New announcements and events Research findings were delivered as a report including: Detailed findings on the big five European markets Market Trends Market volume and market share Products and Prices Consumer base Competition (Porter’s five forces) Company profiles of top companies (SWOT Analysis) Highlights of all interviews Comprehensive sourcing Methodology Client Benefits and Feedback We conducted research through: Secondary research: Pubmed, Scirus, FDA, US Patent Office, European Patent Office Primary research: 10 Market-side interviews: Sales and Marketing, R&D and Product Development Heads. 10 KOL and Physician interviews. Our Analysts used the information gathered from the above sources, analyzed and forecast the data. KOL and Physician interviews showed the product met a significant unmet need Market forecasts helped identify the most attractive and dynamic geographic markets. Competitor interviews showed the high market expectations of manufacturers. Pipeline analysis showed considerable threat of new entrants.

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