CFA 201: The Entrepreneurial Mindset in Communications and Fine Arts, Online Professor Edward Lee Lamoureux, Ph.D. Bradley University College of Communications and Fine Arts CLASS FIVE

I in I’mART The purpose of this section is to encourage you to think about your strengths and weaknesses relative to what the opportunity has to offer. You are encouraged to first determine short and long‐term goals that reflect your desired lifestyle and personal/professional objectives. Once these are determined, you can better evaluate the impact of the proposed opportunity on them. Completed chart (I of the I’MART) due Oct. 10/class 8 as Assignment 3

I in I’mART Introspective Analysis

I in I’mART Introspective Analysis

Improving learning for entrepreneurship Single and Double Loop Learning

Self-awareness and double loop learning Merciless self-examination that prompts reinvention of underlying assumptions, goals, and the methods to achieve them. Argyris, C.; Schon, D. (1978). Organizational Learning: A theory of action perspective.

Single Loop Learning How? Outcomes? Techniques Results Product/ service Outcomes? Techniques Tactics, tools (action strategies) Single loop: Doing things right How can we work more efficiently? DO NOT GET STUCK IN SINGLE LOOP LEARNING when solving entrepreneurial problems. SINGLE LOOP LEARNING asks how can we modify techniques, tools and actions for different results?

Single + Double Loop Learning Use Double Loop Learning when solving entrepreneurial problems. Is this the most effective way to reach our goals? Reflection Underlying Assumptions Why? How? Results Product/ service Outcomes? Techniques Tactics, tools (action strategies) Single loop: Doing things right Double loop: Are we doing the right things? How can we work more efficiently?

Entrepreneurs and Entrepreneurship What comes first, the chicken or the egg? Most approaches to creativity/innovation maintain that folks aren’t creative without a problem to solve/opportunity to leverage. Perhaps that’s one thing that makes CFA different than engineering or business: We DO believe that inspired creativity happens, sometimes outside of practical considerations. Sometimes art solves problems, but other times, it expresses meanings, and that’s enough.

Entrepreneurs and Entrepreneurship When the “business”/practical question: “How can I do that (express meanings artistically) for the benefit of someone other than just me (an audience)”? comes in, then I have a PROBLEM to solve . . . And probably need entrepreneurial thinking and skills to solve it.

One map of the process There are many We’ll further iterate one this later in the course

Ideation and Creativity You Your creative process Your IQ Your background Your circumstances Your unique perspectives

We often call it MAKING ART Ideation Creativity You Your creative process Your IQ Your background Your circumstances Your unique perspectives The creativities within it orient us differently than engineers or business people.

Art and artist notwithstanding If you want to apply innovative ideas to circumstances in the world, outside of pure performance for your own creative expression, the rest of the process still applies.

Recognition Correct Analysis Our class focuses on Creativity and Opportunity Analysis. This model is further built out to preview the full entrepreneurship process Ideation Creativity Problem/Need Opportunity

Solution via Innovation Ideation Creativity Problem/Need Opportunity Solution Innovation Invention Application Re-purpose

Successful Business Plan Financing & Profit Execution and Results “It” Works & Solves Successful Business Plan Financing & Profit Ideation Creativity Problem/Need Opportunity Solution Innovation Execution Results

Everything that can go wrong, might Solution Innovation Problem/Need Opportunity Entrepreneurial Enterprise Ideation Creativity Execution Results

Everything that can go wrong, might AND Ideation Creativity Problem/Need Opportunity Solution Innovation Execution Results Entrepreneurial Enterprise Everything that can go wrong, might AND The Environment Changes EVERYTHING

For next week/Class 6 Paper 1 (Your creative cycle) is due on/before class 6 Read Berringer, Chapter One

CFA 201: The Entrepreneurial Mindset in Communications and Fine Arts, Online Professor Edward Lee Lamoureux, Ph.D. Bradley University College of Communications and Fine Arts CLASS FIVE