Types of Market Segmentation Demographic (What) Psychographic (Who) Social (How) Geographic (Where)

Demographic Segmentation Customers are grouped on the basis of gender, heritage, religion, socioeconomic status, and life stages.

Geographic Segmentation Customers are grouped on the basis of such geographic divisions as regions, states, cities, and neighborhoods.

Psychographic Segmentation Customers are grouped on the basis lifestyle and personality.

Social (Behavior) Segmentation Customers are grouped on the occupation, education, and income.

Types of Generation Demographics The Silent Generation The Silent Generation are those that are 70+, usually distinguished as those born between 1920 and 1945. The smallest group measuring in at 28 million, they were born too late for World War I and were too young to participate in World War II. As such, this generation is concerned with the value they are getting for their money. Baby Boomers The Baby Boomers are one of the largest groups measuring in at 75 million. This is the generation that came after World War II. They range in age from 54 to 70, and the majority are at or nearing retirement. Being raised by the Silent Generation, they too are concerned with the value they are receiving for the money they pay.

Generation X Generation X is an in-between generation. They were born as technology was forming, but just out of the internet age. This is a considerably smaller group, 66 million, and incorporates the largest variety of ages (30-54). You’ll find that it will take more time and effort on your part to convince them, too. They are often called the “Forgotten Generation. Millennials The Millennials are the largest group in the list. Numbering at almost 76 million 18-30-year-olds, they are quickly taking over. They were born using technology and don’t know life without it. They are also the “instant gratification generation,” so you need to act fast when working with them.

Commercial Links Garnier https://www.youtube.com/watch?v=WvBwShyeXZw Nike https://www.youtube.com/watch?v=Fq2CvmgoO7I&pbjreload=10 Gap https://www.youtube.com/watch?v=JoJLRfbyKgI Revlon https://www.youtube.com/watch?v=wDDOzLq7GM8 Allstate https://www.youtube.com/watch?v=PMYo4IRiaxk Allstate (mayhem) https://www.youtube.com/watch?v=yQU4DuB-Mw8 Target https://www.youtube.com/watch?v=VmsyQoLmWuY Under Armour https://www.youtube.com/watch?v=7Sha5XB3NpI Axe Body Spray https://www.youtube.com/watch?v=TfJJeVHt57o USAA https://www.youtube.com/watch?v=cttSSPJ-8p0 Subway https://www.youtube.com/watch?v=bIZqMPGAOOw Home Depot https://www.youtube.com/watch?v=AL3uBu8G5cc Lowes https://www.youtube.com/watch?v=HeMfBsE5eCc Burger King https://www.youtube.com/watch?v=UoywXeQdhQE Kia https://www.youtube.com/watch?v=UjW2teW1mgE Kia 2 https://www.youtube.com/watch?v=fghG7zF5GK8 Dodge https://www.youtube.com/watch?v=XGRcc1nXi68 Sprint https://www.youtube.com/watch?v=DBx2gmFz1Yg Verizon https://www.youtube.com/watch?v=CItA9xHC70Y T Mobile https://www.youtube.com/watch?v=vn5MIQOLWug Doritos https://www.youtube.com/watch?v=J8ZnwjTxLnw Werthers Originals https://www.youtube.com/watch?v=1xeW9ankPuk Starbucks https://www.youtube.com/watch?v=zyaMl_rFmMQ SNL Parody Amazon https://www.youtube.com/watch?v=YvT_gqs5ETk

TV or Print Advertisement Project Find a commercial for each generation, and list why you believe it is intended for that specific generation using the terms we discussed. Demographic Geographic Psychographic Social