Fashion Forward The Rebranding of Victorias Secret PINK Sommer Baldwin Natalya Geremesz Meagan Lewis SusanTownsend Sharron Woods.

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Presentation transcript:

Fashion Forward The Rebranding of Victorias Secret PINK Sommer Baldwin Natalya Geremesz Meagan Lewis SusanTownsend Sharron Woods

History Victorias Secret founded by Roy Raymond in 1977 Victorias Secret specializes in lingerie & beauty products PINK brand founded in 2002 Specializes in sports/yoga wear, makeup, underwear, pajamas, and accessories targeted at a younger age range Partnership with sports NFL teams and collegiate apparel

Competition Targets Xhiliration line American Eagles Aerie line Forever XIIs lingerie line

The Problem Clothes made for younger girls body type Risque advertising False body image Targeting the wrong audience Moms are buying the clothes

Solution Target young girls that fit into these clothes, year olds Separate stores not next to Victorias Secret Location of separate stores in areas of malls placed near younger girls stores such as Aeropostale, and Justice, etc. Young celebrity endorsers such as Selena Gomez, Taylor Swift, and Kylie and Kendall Jenner Ads in young girls magazines such as Teen Vogue Mail out coupons for subscribers to tween magazines such as Teen Vogue School ID discounts

Magazine Ad 1

Magazine Ad 2

Mail Out

Coupon

The end!

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