Edward Steichen Fashion Photography By Megan Kim

Table of Contents Biography Photography style Examples Bibliography Early Years Beginning New York Then Fashion Later Years Photography style Examples Bibliography

Biography –Early Years Edward Steichen was born in Luxembourg on March 27, 1879 In 1881 his family moved to Hancock, Michigan He showed a passion for art at a young age He took up photography in 1895 when he was sixteen and was self-taught Between the years of 1894-1898, Edward Steichen apprenticed as a designer for a lithographic company in Milwaukee, studied painting, and helped to organize an Art Students League In 1896 his father bought him a camera and he started to develop an obsession for photography

Beginning of His Photography In 1898 some of his photographs were accepted at the Second Philadelphia Salon of Pictorial Photography They were called “ultra expressionistic” by critics Meanwhile, he was also the president of a Milwaukee Art Student's League In 1900 he decided to study art and paintings in Paris In 1906-1914 he lived in Paris where he continued to study painting and photography

New York On his way to Paris he stopped in New York and met Alfred Stieglitz Stieglitz was one of America’s foremost photographers, he was working towards photography becoming a fine art Alfred Stieglitz and Edward Steichen became good friends Steichen was a confounder with Stieglitz of the Photo-Secession An organization dedicated to photography as a fine art, and its exhibition gallery, called "291” Gallery The gallery introduced America paintings, drawings, and photographs by different artists Steichen’s photographs became widely exhibited and the most famous were his portraits of J. P. Morgan and Auguste Rodin

Then… World War I Steichen was in command of all aerial photography of the American Expeditionary Force He retired as lieutenant colonel in 1919 and lived in Voulangis, France At this time he stopped painting, and started focusing more on the camera He wanted to emphasize sharpness and texture In 1922 he moved back to America where he then opened a commercial studio in New York which focused on advertising photography

Beginning of Fashion Steichen started producing fashion illustrations around 1923 He designed fashion portraits and illustrations for Vanity Fair and Vogue magazines By 1938 he had saved enough money to close his studio and move to France However, in world war II (1942) he was the lieutenant commander and he was put in charge of all Navy combat photography

Later Years When Steichen was 68 years old he was named the director of photography at the Museum of Modern Art in New York His largest most famous exhibition was “The Family of Man” it consisted of 503 photographs toured overseas and all throughout America It became a best seller He also held an exhibition of his own photography a year later He received the Medal of Freedom by President John F. Kennedy He continued to experiment with more photo techniques after he retired in 1961 Edward Steichen died in 1973 

Photography Style Fashion Photography is… a genre of photography devoted to displaying clothing and other fashion items. Fashion photography is most often conducted for advertisements or fashion magazines such as Vogue, Vanity Fair, or Elle. Over time, fashion photography has developed its own aesthetic in which the clothes and fashions are enhanced by the presence of exotic locations or accessories

TITLE: Vogue Fashion Evening ARTIST: Edward Steichen WORK DATE: 1930 CATEGORY: Photog raphs REGION: American STYLE: Modern

Gloria Swanson Taken in: 1924 Photographer: Edward Steichen Actress Gloria Swanson “…I took a piece of black lace veil and hung it in front of her face, She recognized the idea at once. Her eyes dilated and, her look was that of a leopardess lurking behind leafy shrubbery, watching her prey."

TITLE: Marlene Dietrich, Hollywood ARTIST: Edward Steichen DATE: 1931 CATEGORY: Photog raphs REGION: American STYLE: Modern CATALOGUE(S): D anziger Gallery Inventory Catalogue 

TITLE: Greta Garbo, Hollywood ARTIST: Edward Steichen WORK DATE: 1928 CATEGORY: Photograph s REGION: American STYLE: Modern GALLERY: Danziger Gallery  212-629- 6778  Send Email ONLINE CATALOGUE(S): Danzig er Gallery Inventory Catalogue  

Vogue

My Favourite Evening Shoes

THE END http://www.npg.si.edu/exhibit/steichen/ http://www.youtube.com/watch?v=8snpwv1yya8&feature=related THE END

Bibliography Encyclopedia of World Biography 2005-06 http://www.bookrags.com/biography/edward- steichen/ Lee Gallery http://www.leegallery.com/edward- steichen/edward-steichen-biography ArtNet 2012 http://www.artnet.com/artwork/426145400/117084/e dward-steichen-marlene-dietrich-hollywood.html