ALL RIGHTS RESERVED EZ WORLD Budget : $20,000 Eden Lim KOSEI

ALL RIGHTS RESERVED EZ WORLD Introduction 1.Background 2.Target audience 3.Key communication 4.PR objectives 5.PR strategy 6.Target press 7.PR ideas 8.Promotional partners

ALL RIGHTS RESERVED EZ WORLD Background 1

ALL RIGHTS RESERVED EZ WORLD Background KOSEI is fashion online shopping mall in Korea that offers Japanese clothing, bags, shoes, and accessories for young men. Their substantial part of proceeds are given to the International Committee of UNICEF. KOSEI imports in large quantities of products from Japan to Korea and they sell fashion items and clothings that is high quality and unique. Also, KOSEI sells products wholesale to a few clothing companies. All of products are always best and clothings contains antimicrobial agents to make products quality better. The company provides useful informations about fashion for consume rs. Product : Japanese clothing (Outers, top, bottom), bags, shoes, an d accessories (Sunglasses, sock, belt, muffler, etc)

ALL RIGHTS RESERVED EZ WORLD Target Audience 2

ALL RIGHTS RESERVED EZ WORLD Target audience Primary: Men aged Young Korean men who are interested in s elf-styling - Have income of about 1,000,000 – 3,000, 000 Won ($938 – 2900) Secondary : Clothing companies - Want to sell unique, cheap, high quality it ems Tertiary : Fashion people (Fashion designer, fa shion model, fashion magazine editor) - Interested in fashion - Like to collect unique fashion items and clot hing

ALL RIGHTS RESERVED EZ WORLD Key communication 3

ALL RIGHTS RESERVED EZ WORLD Key communication

ALL RIGHTS RESERVED EZ WORLD Key communication Brand name : KOSEI (Japanese word, meaning Personality) Products : Fashion items and clothings - Clothing (Outer, top, bottom), bag, shoes, and accessories (Sunglasses, socks, belt, muffler, etc) - All of products are made from Japan with high quality and unique design. Infomations - Support UNICEF - Unique and high quality products - Antimicrobial agent contained clothings - Imports large quantities of products from Japan and sell at wholesale pricing for a few of clothing companies. Contect - CEO : Seung Suk Han - Phone : (KOR) -

ALL RIGHTS RESERVED EZ WORLD PR objectives 4

ALL RIGHTS RESERVED EZ WORLD PR objectives 1.Increase target audiences interest of the online sho pping mall. 2.Build images of respecting consumers characteristi cs by communicating and providing informations. 3.Enhance reputation of the company and demostrat e the quality of products. 4.Products will be shown in the media such as magaz ine and Internet article.

ALL RIGHTS RESERVED EZ WORLD PR strategy 5

ALL RIGHTS RESERVED EZ WORLD PR strategy 1.Build a good image of the company by holding social campaigns. 2.Provide different fashion tips based on individuals cha racteristics and preference and consult consumers prob lem. 3.By displaying products with fashion models, consumers get aware of the high quality of the companys produc ts. 4.Informing consumers needs of the products by providin g interview.

ALL RIGHTS RESERVED EZ WORLD Target press 6

ALL RIGHTS RESERVED EZ WORLD Target press Online press - Naver news, Google news, Nate news… Fashion press - Marie Claire, Esquire, Looktique, Realway…

ALL RIGHTS RESERVED EZ WORLD PR ideas 7

ALL RIGHTS RESERVED EZ WORLD PR ideas Donation campaigns for UNICEF -Charity bazaar and fund-raising campaign Launch fashion blog -Good place to share informations about fashion Hold fashion party -For fashionable participants, fashion people, and consumers. Interview with participants in the party Opening exhibition Invite fashionable people to street fashion walk festival

ALL RIGHTS RESERVED EZ WORLD PR ideas

ALL RIGHTS RESERVED EZ WORLD Promotional partners 8

ALL RIGHTS RESERVED EZ WORLD Promotional partner Online Blogger Model house for exhibition Fashion models for display Fashion editor Journalist Club

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