Huang Lucheng (Adelita)

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Presentation transcript:

Huang Lucheng (Adelita) ZARA SWOT ANALYSIS Huang Lucheng (Adelita)

Outline Introduction Strengths Weaknesses Opportunities Threats

Introduction From Spain Belongs to the Inditex Group From 1975 International company 27,000 employees 2,000 stores in 60 countries

Strengths Rapid supply chain Marketing strategy

Rapid supply chain Supply chain Own production plant Own logistics system

Marketing strategy Fast fashion Stockout state

Weaknesses Limited online service Product quality

Opportunities Potential consumers in developing countries Advertising

Threats Competitors High labour cost in European areas

Conclusion Zara has strengths and opportunities. It also has some problems to face to.

References ANON., 2008. Datamonitor: Inditex S.A.. Inditex SWOY Analysis [online], Available at:<URL:http://web.ebscohost.com/ehost/detail?vid=7&hid=7&sid=0fe046cb-7135-4556-87c4-962149f847e2%40sessionmgr11&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN=35423451 > [Accessed 18 August 2012].

ANON., 2009. From Prada to Zara: Is the global recession out of fashion? Strategic Direction, 25, 9-11. FERDOWS, K., LEWIS, M., and MACHUCA, J., 2004. Rapid-Fire Fulfillment. Harvard Business Review, 82, 104-110. KENNA, A., 2011. Zara Plays Catch-Up With Online Shoppers. Bloomberg Businessweek, 29th Aug, 24-25.

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