Brands ELL 3044

Warm Up Questions What are some of your favorite brands? 2. What image and qualities does each one have? 3. How long have you been using those brands? 4. Do you buy luxury brands? What separates a brand from a luxury brand?

Brand i. luxury brand brand leader brand name brand awareness Loyalty Leader Stretching Awareness Image i. luxury brand brand leader brand name brand awareness brand stretching brand image brand loyalty

The origin of branding

Branding is…a form of ownership that farmers would use on their cows and manufactures would use on their boxes to show possession and creation. In 2010 Coca-Cola was valued at $70,452,000,000. In 1886 they sold 9 bottles… In 2010 they sold 1,600,000,000 bottles. Products, services, religion, places, and people can be branded. A brand is a way to promote and sell yourself (Google, Facebook, YouTube). Branding

Branding… a product, a service, a city, a person

VOCABULARY 1. merchandise (goods / products) 2. (a) counterfeit, a knock off, a fake 3. I was ripped off. // they ripped me off. 4. (a) logo 5. (a) slogan 6. pirated, pirate (illegally download) 7. Illicit; (a) fine 8. crackdown

a forgery (money, documents, art) Noun Verb Person a counterfeit  to counterfeit a counterfeiter  a fake to fake  ------------- a knock off -------------- a forgery (money, documents, art) to forge  a forger  a scam / a con to scam/ to con (someone)   a scam artist a con artist

Discussion 1. Have you been ripped off? What did you buy? How much did it cost? Did you try to get your money back? 2. Have you bought a counterfeit product? Where did you buy it? Was it worth it? 3. Do you pirate music? movies? TV shows? 4. Would you buy knockoffs of your favorite brand? If so, does that hurt your brand?