A 3-Dimensional Look at College Recruitment How Colleges Plan and deliver recruitment, and how high schools receive it Mark Rasic: Director of College Counseling; Polytechnic School, Pasadena Michael Gulotta: Associate Director; University of Southern California Camille Bradshaw: Assistant Director; University of Southern California

The Strategic Perspective - The “Why” Behind our Recruitment Strategy: 1. Helping staff understand the importance of context. 2. Helping staff understand their roles in the admission funnel. 3. Allowing staff to more clearly articulate their own professional values. - Learning to Balance Competing Priorities

The Research

Neighborhood Clusters

The Report Top Clusters What I learned Top Competitors

The High School Perspective

Thank you Mark Rasic Director of College Counseling mrasic@polytechnic.org Camille Bradshaw Assistant Director ccbradsh@usc.edu Michael Gulotta Associate Director gulotta@usc.edu