Engagement: why should the Dragons invest ? The BIG picture! What are you selling? ‘Stickability’: Why is your product memorable? Pitch Planning Sheet Engagement: why should the Dragons invest ? Objectives: what do you want to do in pitching for investment? Describe your product Target audience (Demographic) Gap in the market Added Value – How will you add value? Unique Selling Point How will you conduct market research? – Primary / Secondary Advertising? 1
Pitch feedback Product / service idea rating (1 being excellent) 2 3 4 5 Quality of pitch ………………………………………………………… ………………………………………………………… ………………………………………………………… Would I invest? Why? ………………………………………………………… …………………………………………………………