Positioning Statement

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Presentation transcript:

Positioning Statement Product (Service/Company/Person) Category (Where the brand competes; the context that gives the brand relevance .) Is the one… Target Customer that provides… Value Proposition with… Reason (why they should believe you can deliver the benefit) because Differentiation (most compelling and motivating benefits that sets you apart from the competition) Unlike…

Positioning Statement Goal _________________________________ Target Customer /User Persona For… Problem Statement Who needs or wants… Category (Where the brand competes; the context that gives the brand relevance .) We are… Value Proposition Who… Differentiation (most compelling and motivating benefits that sets you apart from the competition) Unlike… Slightly modified from original template by personal branding expert, Karen Kang – www.BrandingPays.com